P&G aims to accelerate their innovation outcomes around sustainability that will improve life for generations to come.
Here at MIT, sustainability can mean many things. New materials for everything from electronics to infrastructure which are both functional and kind to the environment. “Green” government and corporate policies which regulate energy and greenhouse gas production. Innovative urban planning for a city of the future which is efficient, but also accessible and abundant. Whether stated in economic, environmental, social, or technological terms, sustainability is the capacity to endure – to consume, grow, and thrive – but not to be consumed and perish in the process. Join us for 2022 MIT Sustainability Conference: Technologies and Industry which explores how MIT and its community of researchers and corporate members are leading the way in sustainability research.
How can P&G enable consumers to do radically more with radically less water and energy use? How can we make invisible use of water & energy visible, right at the point of use? How might we particularly address the triangle of tension that exists between improving sanitization, reducing water & energy, whilst keeping the feeling of abundance of using water?. From incremental evolution to product innovation, easy-retrofit water-infrastructure changes (taps, faucets, showerheads, etc.) and water appliances that aim at both reducing (hot) water and re-using/purifying/enriching (hot) water, we want to partner!
Natan Linder, Founder, Tulip