If you would like to submit a solution, please go to the P&G Innovation Brief Response Form https://bit.ly/34qAU65 to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.
Today, and into the future, consumers expect experience seamlessly integrated across every touchpoint, both online or offline and both digital and physical. To ensure brands are continuing to deliver not only great products but also more useful overall experiences, P&G has been actively experimenting and developing digital advisors in every P&G category. As an example, Olay Skin Advisor delivers personalized product advice using AI-powered digital advisor technology. P&G has an opportunity to move beyond single product selection to solve meaningful consumer problems across categories - advising and using the breadth & depth of their products/brands/R&D expertise across everyday use categories.
Business Challenge / Needs Definition:
How can P&G create the next generation of digital expert advisor services across categories that can build habitual, trustful, long-lasting relationships with consumers by helping their emotional and functional needs? How can we create a digital advisor ecosystem that will enable habit formation, better product usage (and therefore outcomes) and behavior change that affects better everyday consumer outcomes, which in turn creates value?
P&G believes value creation can be realized through the following benefits & features:
P&G is looking for effective and creative approaches that can be applied across multi brands or multi categories to create holistic expert advisor services. The advisors should be able to deliver on 5 key components:
While the brief is not limited to specific categories, P&G has identified several high priority areas for digital advisor services to grow with consumers across life-stages and products/brands:
THE GEOGRAPHIC FOCUS OF THIS BRIEF IS THE US AND CHINA, THEREFORE, INTERESTED PARTIES MUST BE ABLE TO ACTIVATE IN ONE OR BOTH OF THOSE REGIONS.
Relevant Technology Domains May Include, but are not Limited to, the Following:
If you have ideas and supporting technologies that you believe can help deliver disruptive services & solutions to this challenge, we want to hear/partner with you. Where there is a good fit, we are looking to drive agile in-market pilots with the goal of scaling successful services & solutions. All ideas and submissions will be fully reviewed by our team.
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