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P&G seeks startups for building digital expert advisor services

Deadline: December 31, 2020

If you would like to submit a solution, please go to the P&G Innovation Brief Response Form https://bit.ly/34qAU65 to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.

Business Background:

Today, and into the future, consumers expect experience seamlessly integrated across every touchpoint, both online or offline and both digital and physical. To ensure brands are continuing to deliver not only great products but also more useful overall experiences, P&G has been actively experimenting and developing digital advisors in every P&G category. As an example, Olay Skin Advisor delivers personalized product advice using AI-powered digital advisor technology. P&G has an opportunity to move beyond single product selection to solve meaningful consumer problems across categories - advising and using the breadth & depth of their products/brands/R&D expertise across everyday use categories.

Business Challenge / Needs Definition:

How can P&G create the next generation of digital expert advisor services across categories that can build habitual, trustful, long-lasting relationships with consumers by helping their emotional and functional needs? How can we create a digital advisor ecosystem that will enable habit formation, better product usage (and therefore outcomes) and behavior change that affects better everyday consumer outcomes, which in turn creates value?

P&G believes value creation can be realized through the following benefits & features:

  • Curating personalized expert, product and service recommendations, allowing consumers to get most of the utility/education/delight of the categories P&G participates in.
  • Leveraging context & data for insights on new products & services to develop by seeing and predicting trends.
  • Enhancing engagement by creating reasons for consumers to enter new categories when ready or keep coming back and drive loyalty and a relationship.

P&G is looking for effective and creative approaches that can be applied across multi brands or multi categories to create holistic expert advisor services. The advisors should be able to deliver on 5 key components:

  1. Utility to consumers at first touch point
  2. Predictive nudging to drive habit formation
  3. Trusted Expertise
  4. Provide an elevated consumer experience and
  5. Create value through connecting to existing or new business models.

While the brief is not limited to specific categories, P&G has identified several high priority areas for digital advisor services to grow with consumers across life-stages and products/brands:  

  1. Holistic Health and Wellness
  2. Moms/Baby Care
  3. Household Hygiene & Cleaning
  4. Trusted and Trendy Beauty Expertise
  5. Expert Advice across Life-Stages.

THE GEOGRAPHIC FOCUS OF THIS BRIEF IS THE US AND CHINA, THEREFORE, INTERESTED PARTIES MUST BE ABLE TO ACTIVATE IN ONE OR BOTH OF THOSE REGIONS.

Relevant Technology Domains May Include, but are not Limited to, the Following:

  • AI & Machine Learning
  • Recommendation Engines/Personalization
  • Algorithms
  • Computer Vision/Image Recognition
  • Voice-Based Interfaces & Technology
  • Neural Networks
  • Smart Products & IoT
  • AR/VR/Immersive Experiences
  • Rewards, Gamification & Habit Formation
  • Sticky Community and Peer Coaching

The Ask:

If you have ideas and supporting technologies that you believe can help deliver disruptive services & solutions to this challenge, we want to hear/partner with you. Where there is a good fit, we are looking to drive agile in-market pilots with the goal of scaling successful services & solutions. All ideas and submissions will be fully reviewed by our team.

Deadline: December 31, 2020
Posted on: November 19, 2020

If you would like to submit a solution, please go to the P&G Innovation Brief Response Form https://bit.ly/34qAU65 to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.

Business Background:

Today, and into the future, consumers expect experience seamlessly integrated across every touchpoint, both online or offline and both digital and physical. To ensure brands are continuing to deliver not only great products but also more useful overall experiences, P&G has been actively experimenting and developing digital advisors in every P&G category. As an example, Olay Skin Advisor delivers personalized product advice using AI-powered digital advisor technology. P&G has an opportunity to move beyond single product selection to solve meaningful consumer problems across categories - advising and using the breadth & depth of their products/brands/R&D expertise across everyday use categories.

Business Challenge / Needs Definition:

How can P&G create the next generation of digital expert advisor services across categories that can build habitual, trustful, long-lasting relationships with consumers by helping their emotional and functional needs? How can we create a digital advisor ecosystem that will enable habit formation, better product usage (and therefore outcomes) and behavior change that affects better everyday consumer outcomes, which in turn creates value?

P&G believes value creation can be realized through the following benefits & features:

  • Curating personalized expert, product and service recommendations, allowing consumers to get most of the utility/education/delight of the categories P&G participates in.
  • Leveraging context & data for insights on new products & services to develop by seeing and predicting trends.
  • Enhancing engagement by creating reasons for consumers to enter new categories when ready or keep coming back and drive loyalty and a relationship.

P&G is looking for effective and creative approaches that can be applied across multi brands or multi categories to create holistic expert advisor services. The advisors should be able to deliver on 5 key components:

  1. Utility to consumers at first touch point
  2. Predictive nudging to drive habit formation
  3. Trusted Expertise
  4. Provide an elevated consumer experience and
  5. Create value through connecting to existing or new business models.

While the brief is not limited to specific categories, P&G has identified several high priority areas for digital advisor services to grow with consumers across life-stages and products/brands:  

  1. Holistic Health and Wellness
  2. Moms/Baby Care
  3. Household Hygiene & Cleaning
  4. Trusted and Trendy Beauty Expertise
  5. Expert Advice across Life-Stages.

THE GEOGRAPHIC FOCUS OF THIS BRIEF IS THE US AND CHINA, THEREFORE, INTERESTED PARTIES MUST BE ABLE TO ACTIVATE IN ONE OR BOTH OF THOSE REGIONS.

Relevant Technology Domains May Include, but are not Limited to, the Following:

  • AI & Machine Learning
  • Recommendation Engines/Personalization
  • Algorithms
  • Computer Vision/Image Recognition
  • Voice-Based Interfaces & Technology
  • Neural Networks
  • Smart Products & IoT
  • AR/VR/Immersive Experiences
  • Rewards, Gamification & Habit Formation
  • Sticky Community and Peer Coaching

The Ask:

If you have ideas and supporting technologies that you believe can help deliver disruptive services & solutions to this challenge, we want to hear/partner with you. Where there is a good fit, we are looking to drive agile in-market pilots with the goal of scaling successful services & solutions. All ideas and submissions will be fully reviewed by our team.

Process Overview:

  • Complete the P&G Innovation Brief Response Form - see link above.
  • All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
  • If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
  • If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
  • You can send any specific questions to submissions@pilot44.com
  • Process Overview:
    • Complete the P&G Innovation Brief Response Form - see link above.
    • All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
    • If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
    • If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
    • You can send any specific questions to submissions@pilot44.com

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