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P&G seeks startups for sustainability and improved chemistry

Deadline: January 31, 2021

If you would like to submit a solution, please go to the P&G Innovation Brief Response Form of your choice to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.


Brief #1: Zero Waste Haircare

P&G is looking to gather creative ideas around the concept of Zero Waste HairCare Solutions within an urban environment. Such solutions would offer a zero-waste alternate to haircare products and the formulation could evolve around liquid, cream, gel, solids, powder and others.


Relevant solution domains may include, but are not limited to, the following:

  1. Business & Service models – reduce, reuse, repair, re-manufacturing, recycling.
  2. Material selection – renewably sourced materials, post-consumer recycled plastics, recyclable &/or biodegradable materials, sustained upcycled by-products materials, carbon-positive materials.
  3. Product and packaging Design – designed-to-last products, design for easy end-of-life sorting, separation or reuse of products and materials, designed to degrade on its own kind of products, designed for a zero-waste manufacturing process.

Additionally, as we focus packaging efforts to move to a Zero Waste solution, it is imperative to also recognize that the solution should deliver a delightful consumer experience that maintains the high bars of beauty standards (for example appealing looks & feel, feeling premium, provoke emotional excitement to try etc.) within the HairCare category. Key design consideration is to ensure focus areas will deliver on these requirement, as alternative solutions may require different materials, packaging reduction, different decoration/appearance and different usage experiences.

We would love to hear your ideas and supporting technologies, business and service models that you believe can deliver the actionable solutions to the highlighted challenges listed above. If there is a good fit, we would partner to drive agile in-market pilots to learn together. All ideas and submissions will be reviewed completely. We'd particularly welcome submissions from multiple parties working across the value chain, since we believe these may be more able to deliver 'circular' solutions that address the breadth and complexity of this problem.

For more information, and to apply, please visit this link: https://design.innovation-challenge.sg/problem-statement/zero-waste-haircare.html


Brief #2: Device Amplified Chemistry

P&G is looking for potential partners to propose unique technical solutions to general cleaning problems that today use primarily chemical means of action. With the advancements of device technology, sensors, algorithm, energy activation and connectivity, we envision a near future world where smart products/devices that amplify the efficacy of chemistry or use little to no chemistry will be part of our everyday make-up living alongside our traditional solutions. We believe that addition of energy (like e.g., light, radiofrequency, electro-magnetic fields) aside from traditional mechanical action, could enhance cleaning jobs done by consumers. P&G is therefore looking for energy amplified chemistry solutions.
Target for cleaning:

  • Odor
  • Stains
  • Microbes
  • Mold
  • Allergens

Substrate for cleaning:

  • Fabrics, such as clothing or carpets
  • Hard surfaces, such as tile floors
  • Porous surfaces, such as grout
  • Vulnerable surfaces, such as wood floors and walls

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/


 

Deadline: January 31, 2021
Posted on: January 13, 2021

If you would like to submit a solution, please go to the P&G Innovation Brief Response Form of your choice to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.


Brief #1: Zero Waste Haircare

P&G is looking to gather creative ideas around the concept of Zero Waste HairCare Solutions within an urban environment. Such solutions would offer a zero-waste alternate to haircare products and the formulation could evolve around liquid, cream, gel, solids, powder and others.


Relevant solution domains may include, but are not limited to, the following:

  1. Business & Service models – reduce, reuse, repair, re-manufacturing, recycling.
  2. Material selection – renewably sourced materials, post-consumer recycled plastics, recyclable &/or biodegradable materials, sustained upcycled by-products materials, carbon-positive materials.
  3. Product and packaging Design – designed-to-last products, design for easy end-of-life sorting, separation or reuse of products and materials, designed to degrade on its own kind of products, designed for a zero-waste manufacturing process.

Additionally, as we focus packaging efforts to move to a Zero Waste solution, it is imperative to also recognize that the solution should deliver a delightful consumer experience that maintains the high bars of beauty standards (for example appealing looks & feel, feeling premium, provoke emotional excitement to try etc.) within the HairCare category. Key design consideration is to ensure focus areas will deliver on these requirement, as alternative solutions may require different materials, packaging reduction, different decoration/appearance and different usage experiences.

We would love to hear your ideas and supporting technologies, business and service models that you believe can deliver the actionable solutions to the highlighted challenges listed above. If there is a good fit, we would partner to drive agile in-market pilots to learn together. All ideas and submissions will be reviewed completely. We'd particularly welcome submissions from multiple parties working across the value chain, since we believe these may be more able to deliver 'circular' solutions that address the breadth and complexity of this problem.

For more information, and to apply, please visit this link: https://design.innovation-challenge.sg/problem-statement/zero-waste-haircare.html


Brief #2: Device Amplified Chemistry

P&G is looking for potential partners to propose unique technical solutions to general cleaning problems that today use primarily chemical means of action. With the advancements of device technology, sensors, algorithm, energy activation and connectivity, we envision a near future world where smart products/devices that amplify the efficacy of chemistry or use little to no chemistry will be part of our everyday make-up living alongside our traditional solutions. We believe that addition of energy (like e.g., light, radiofrequency, electro-magnetic fields) aside from traditional mechanical action, could enhance cleaning jobs done by consumers. P&G is therefore looking for energy amplified chemistry solutions.
Target for cleaning:

  • Odor
  • Stains
  • Microbes
  • Mold
  • Allergens

Substrate for cleaning:

  • Fabrics, such as clothing or carpets
  • Hard surfaces, such as tile floors
  • Porous surfaces, such as grout
  • Vulnerable surfaces, such as wood floors and walls

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/


 

Process Overview:

  • Apply here, and specify which brief you'd like to respond to.
  • Complete the associated P&G Innovation Brief Response Form - see links above.
  • All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
  • If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
  • If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
  • You can send any specific questions to submissions@pilot44.com
  • Process Overview:
    • Apply here, and specify which brief you'd like to respond to.
    • Complete the associated P&G Innovation Brief Response Form - see links above.
    • All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
    • If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
    • If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
    • You can send any specific questions to submissions@pilot44.com

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