If you would like to submit a solution, please go to the P&G Innovation Brief Response Form of your choice to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.
P&G is looking to see how to empower consumers to effortlessly lead a more sustainable lifestyle without any trade offs (convenience, experience, performance, value)? How can we instill meaningful and lasting behavior change while consumers are using CPG products so living sustainably becomes a natural part of their daily life?
We are looking specifically for new technology-enabled solutions, services and business models that incentivize and drive behavior change and make it easy/fun/rewarding to adopt responsible consumption habits that stick. Some examples of changes in behavior include producing less waste, adopting better health/hygiene routines, using less water/energy, positively adding to the environment, etc.
Relevant technologies and services may include, but are not limited to:
If you have a solution to partner with us, please submit a summary of your solution, approach and/or technologies that can help empower responsible consumption. Please indicate how you would propose pilot testing your solution.
For more information, and to apply, please visit this link: https://bit.ly/37O8m6N
We are looking for potential partners and capabilities to raise the bar on our industry leading advisors (e.g. Olay Skin Advisor) to amplify their impact beyond product selection to achieve irresistible experiences and outcomes.
We are looking for proposals on unique solutions, technologies, technology building blocks and services to drive more engaging
consumer experiences that elevates in use delight and product recommendations via conversational AI technologies that
Areas Out of Scope:
For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/
We are now living in a digital word where consumers hold a lot of power. They can enjoy unlimited choices for each of our unique preferences and demanding needs. Consumers have the control to decide which products they use; how do these products reach their households and how are these products made. The advent of online technologies has in part made this possible and has put in the consumer’s fingertips the ability to decide what they use instead of limiting their choices to what is available at the nearest retail.
This evolving new way to access products right at your home can also be advantageous to businesses that are more agile, not tied to massive production and distribution systems, providing a customization that was hard to come by before.
Further, this new type of commerce allows for a better understanding of the consumer which could lead into an anticipation of their desires and future needs.
We are looking specifically for new technology-enabled solutions, services and business models that incentivize and drive transformation in the transaction space.
With the advancements of electronics, sensors, actuators, AI algorithm, and ubiquitous connectivity, we envision a near future world where smart products and services, connected devices and home robotics will be an indispensable part of our
lives and as ubiquitous as the smartphone is today. We are looking for potential partners to propose unique solutions, technologies, technology building blocks and services to automate daily in-home consumer tasks, chores and routines in meaningful, delightful and affordable ways.
Relevant Areas/Spaces may include (but not restricted to): affordable consumer in-home collaborative or autonomous robotics solutions that can enable automation of tasks such as:
and/or In-home Smart Ecosystems of Products, Devices and Services that enable automation of:
Many modern brands are re-inventing themselves into a more integrated future to answer the question: What does it take to win in omnichannel commerce? Key questions remain: How can brands continue to innovate to create an omnichannel strategy that will enable them to unlock new user growth and loyalty? How can Omni Brands create and distribute content to build stronger relationships with consumers? How can brands have more efficient supply chains?
P&G brands playing in multi-channel (Olay, Gillette OnDemand, Native, Nature Best, First Aid Beauty, This is L, etc.) are looking for new emerging solutions in the areas of:
New GTM Models & Alternative Retail Channels: How might Omni Brands activate across emerging channels to
attract new users and grow?
For more information, and to apply, please visit this link: http://bit.ly/2MusNi3
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