Active

P&G seeks startups for innovative consumer experience

Deadline: February 5, 2021

If you would like to submit a solution, please go to the P&G Innovation Brief Response Form of your choice to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.


Brief #1: Making a Sustainable Lifestyle Effortless

P&G is looking to see how to empower consumers to effortlessly lead a more sustainable lifestyle without any trade offs (convenience, experience, performance, value)? How can we instill meaningful and lasting behavior change while consumers are using CPG products so living sustainably becomes a natural part of their daily life?

We are looking specifically for new technology-enabled solutions, services and business models that incentivize and drive behavior change and make it easy/fun/rewarding to adopt responsible consumption habits that stick. Some examples of changes in behavior include producing less waste, adopting better health/hygiene routines, using less water/energy, positively adding to the environment, etc.

 

Relevant technologies and services may include, but are not limited to:

  • Personalized guidance, education and decision-making tools (using digital to help our consumers make sustainable choices)
  • Gamification or rewards to incentivize sustainable behavior
  • Smart home technology & devices that make it easier/measurable to live sustainably
  • Behavioral change technology / cognitive behavioral therapy tools
  • Wearable devices and digital advisors to track and coach on habit adoption
  • New to the world Circular Economy Models – e.g., the next generation of product refill models, reusables, etc.
  • In home recycling and waste elimination technology (examples include AI waste sorting, home composting machines, etc.)
  • Interactive packaging (to deliver education, storytelling, rewards, etc.) 

If you have a solution to partner with us, please submit a summary of your solution, approach and/or technologies that can help empower responsible consumption. Please indicate how you would propose pilot testing your solution.

For more information, and to apply, please visit this link: https://bit.ly/37O8m6N


Brief #2: AI Technologies for Digital Expert Advisors

We are looking for potential partners and capabilities to raise the bar on our industry leading advisors (e.g. Olay Skin Advisor) to amplify their impact beyond product selection to achieve irresistible experiences and outcomes.
We are looking for proposals on unique solutions, technologies, technology building blocks and services to drive more engaging
consumer experiences that elevates in use delight and product recommendations via conversational AI technologies that

  1. enable natural, empathetic, long form conversations; and
  2. enable productivity amplification of hybrid systems (algorithms backed with human experts) by optimizing the use of human workforce and progressively increasing automation.

Areas Out of Scope:

  • We are NOT interested in broad Conversational AI frameworks that do not have a PoD AI component
  • We are NOT interested in call-center solutions as human backends to AI algorithms
  • We are NOT interested in general purpose tools that measure data quality (e.g. bias, fairness) or libraries that package well known data augmentation algorithms

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/


Brief #3: Transformative Transactions

We are now living in a digital word where consumers hold a lot of power. They can enjoy unlimited choices for each of our unique preferences and demanding needs. Consumers have the control to decide which products they use; how do these products reach their households and how are these products made. The advent of online technologies has in part made this possible and has put in the consumer’s fingertips the ability to decide what they use instead of limiting their choices to what is available at the nearest retail.

This evolving new way to access products right at your home can also be advantageous to businesses that are more agile, not tied to massive production and distribution systems, providing a customization that was hard to come by before.
Further, this new type of commerce allows for a better understanding of the consumer which could lead into an anticipation of their desires and future needs.

  • How can P&G’s technologies empower consumers while effortlessly and efficiently transform the transaction space from end to end (sourcing, manufacturing, distribution)?
  • How can P&G build an agile, autonomous supply chain that is directly accessible to the customized consumer preferences?

We are looking specifically for new technology-enabled solutions, services and business models that incentivize and drive transformation in the transaction space.

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/


Brief #4: Automation of Daily In-Home Consumer Tasks

With the advancements of electronics, sensors, actuators, AI algorithm, and ubiquitous connectivity, we envision a near future world where smart products and services, connected devices and home robotics will be an indispensable part of our
lives and as ubiquitous as the smartphone is today. We are looking for potential partners to propose unique solutions, technologies, technology building blocks and services to automate daily in-home consumer tasks, chores and routines in meaningful, delightful and affordable ways.

Relevant Areas/Spaces may include (but not restricted to): affordable consumer in-home collaborative or autonomous robotics solutions that can enable automation of tasks such as:

  • Household chore automation (e.g., laundry folding, shower cleaning, toilet cleaning, counter cleaning...)
  • Personal care regimen automation (e.g., grooming, oral, beauty, hair care...)

and/or In-home Smart Ecosystems of Products, Devices and Services that enable automation of:

  • Inventory management of FMCG (fast moving consumable goods)/ consumable products in the home
  • Sustainable and responsible consumption
  • Ensuring and maintaining a healthy home environment

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/


Brief #5: Enabling Breakthrough Growth for Omnichannel Brands

Many modern brands are re-inventing themselves into a more integrated future to answer the question: What does it take to win in omnichannel commerce? Key questions remain: How can brands continue to innovate to create an omnichannel strategy that will enable them to unlock new user growth and loyalty? How can Omni Brands create and distribute content to build stronger relationships with consumers? How can brands have more efficient supply chains?

P&G brands playing in multi-channel (Olay, Gillette OnDemand, Native, Nature Best, First Aid Beauty, This is L, etc.) are looking for new emerging solutions in the areas of:
New GTM Models & Alternative Retail Channels: How might Omni Brands activate across emerging channels to
attract new users and grow?

  • Product Supply: How might brands reduce the manual processes of delivering our products to consumers?
  • Data Collection: How might brands use different touch points (as on-pack) to capture first party data?
  • Creative, Engaging Content: How might Omni Brands build deeper relationships with new users through creative
  • content in an evolving, fragmented digital environment?
  • Growth Hacking 2.0 / Attribution Models / Customer Retention Costs: How might brands leverage breakthrough attribution models to optimize Path to Purchase?

For more information, and to apply, please visit this link: http://bit.ly/2MusNi3


 

Deadline: February 5, 2021
Posted on: January 13, 2021

If you would like to submit a solution, please go to the P&G Innovation Brief Response Form of your choice to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.


Brief #1: Making a Sustainable Lifestyle Effortless

P&G is looking to see how to empower consumers to effortlessly lead a more sustainable lifestyle without any trade offs (convenience, experience, performance, value)? How can we instill meaningful and lasting behavior change while consumers are using CPG products so living sustainably becomes a natural part of their daily life?

We are looking specifically for new technology-enabled solutions, services and business models that incentivize and drive behavior change and make it easy/fun/rewarding to adopt responsible consumption habits that stick. Some examples of changes in behavior include producing less waste, adopting better health/hygiene routines, using less water/energy, positively adding to the environment, etc.

 

Relevant technologies and services may include, but are not limited to:

  • Personalized guidance, education and decision-making tools (using digital to help our consumers make sustainable choices)
  • Gamification or rewards to incentivize sustainable behavior
  • Smart home technology & devices that make it easier/measurable to live sustainably
  • Behavioral change technology / cognitive behavioral therapy tools
  • Wearable devices and digital advisors to track and coach on habit adoption
  • New to the world Circular Economy Models – e.g., the next generation of product refill models, reusables, etc.
  • In home recycling and waste elimination technology (examples include AI waste sorting, home composting machines, etc.)
  • Interactive packaging (to deliver education, storytelling, rewards, etc.) 

If you have a solution to partner with us, please submit a summary of your solution, approach and/or technologies that can help empower responsible consumption. Please indicate how you would propose pilot testing your solution.

For more information, and to apply, please visit this link: https://bit.ly/37O8m6N


Brief #2: AI Technologies for Digital Expert Advisors

We are looking for potential partners and capabilities to raise the bar on our industry leading advisors (e.g. Olay Skin Advisor) to amplify their impact beyond product selection to achieve irresistible experiences and outcomes.
We are looking for proposals on unique solutions, technologies, technology building blocks and services to drive more engaging
consumer experiences that elevates in use delight and product recommendations via conversational AI technologies that

  1. enable natural, empathetic, long form conversations; and
  2. enable productivity amplification of hybrid systems (algorithms backed with human experts) by optimizing the use of human workforce and progressively increasing automation.

Areas Out of Scope:

  • We are NOT interested in broad Conversational AI frameworks that do not have a PoD AI component
  • We are NOT interested in call-center solutions as human backends to AI algorithms
  • We are NOT interested in general purpose tools that measure data quality (e.g. bias, fairness) or libraries that package well known data augmentation algorithms

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/


Brief #3: Transformative Transactions

We are now living in a digital word where consumers hold a lot of power. They can enjoy unlimited choices for each of our unique preferences and demanding needs. Consumers have the control to decide which products they use; how do these products reach their households and how are these products made. The advent of online technologies has in part made this possible and has put in the consumer’s fingertips the ability to decide what they use instead of limiting their choices to what is available at the nearest retail.

This evolving new way to access products right at your home can also be advantageous to businesses that are more agile, not tied to massive production and distribution systems, providing a customization that was hard to come by before.
Further, this new type of commerce allows for a better understanding of the consumer which could lead into an anticipation of their desires and future needs.

  • How can P&G’s technologies empower consumers while effortlessly and efficiently transform the transaction space from end to end (sourcing, manufacturing, distribution)?
  • How can P&G build an agile, autonomous supply chain that is directly accessible to the customized consumer preferences?

We are looking specifically for new technology-enabled solutions, services and business models that incentivize and drive transformation in the transaction space.

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/


Brief #4: Automation of Daily In-Home Consumer Tasks

With the advancements of electronics, sensors, actuators, AI algorithm, and ubiquitous connectivity, we envision a near future world where smart products and services, connected devices and home robotics will be an indispensable part of our
lives and as ubiquitous as the smartphone is today. We are looking for potential partners to propose unique solutions, technologies, technology building blocks and services to automate daily in-home consumer tasks, chores and routines in meaningful, delightful and affordable ways.

Relevant Areas/Spaces may include (but not restricted to): affordable consumer in-home collaborative or autonomous robotics solutions that can enable automation of tasks such as:

  • Household chore automation (e.g., laundry folding, shower cleaning, toilet cleaning, counter cleaning...)
  • Personal care regimen automation (e.g., grooming, oral, beauty, hair care...)

and/or In-home Smart Ecosystems of Products, Devices and Services that enable automation of:

  • Inventory management of FMCG (fast moving consumable goods)/ consumable products in the home
  • Sustainable and responsible consumption
  • Ensuring and maintaining a healthy home environment

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/


Brief #5: Enabling Breakthrough Growth for Omnichannel Brands

Many modern brands are re-inventing themselves into a more integrated future to answer the question: What does it take to win in omnichannel commerce? Key questions remain: How can brands continue to innovate to create an omnichannel strategy that will enable them to unlock new user growth and loyalty? How can Omni Brands create and distribute content to build stronger relationships with consumers? How can brands have more efficient supply chains?

P&G brands playing in multi-channel (Olay, Gillette OnDemand, Native, Nature Best, First Aid Beauty, This is L, etc.) are looking for new emerging solutions in the areas of:
New GTM Models & Alternative Retail Channels: How might Omni Brands activate across emerging channels to
attract new users and grow?

  • Product Supply: How might brands reduce the manual processes of delivering our products to consumers?
  • Data Collection: How might brands use different touch points (as on-pack) to capture first party data?
  • Creative, Engaging Content: How might Omni Brands build deeper relationships with new users through creative
  • content in an evolving, fragmented digital environment?
  • Growth Hacking 2.0 / Attribution Models / Customer Retention Costs: How might brands leverage breakthrough attribution models to optimize Path to Purchase?

For more information, and to apply, please visit this link: http://bit.ly/2MusNi3


 

Process Overview:

  • Apply here, and specify which brief you'd like to respond to.
  • Complete the associated P&G Innovation Brief Response Form - see links above.
  • All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
  • If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
  • If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
  • You can send any specific questions to submissions@pilot44.com
  • Process Overview:
    • Apply here, and specify which brief you'd like to respond to.
    • Complete the associated P&G Innovation Brief Response Form - see links above.
    • All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
    • If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
    • If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
    • You can send any specific questions to submissions@pilot44.com

Disclaimer:  MIT Startup Exchange provides introductions that ideally provides open ended discussions in order to share mutual interests and potentially create common ground that incite the parties to collaborate. MIT Startup Exchange introductions may eventually lead to mutual partnerships, but that is not in any way guaranteed by MIT, MIT Corporate Relations, MIT Industrial Liaison Program (ILP) or MIT Startup Exchange, which take no responsibility for the outcome of such discussions and takes no formal part in such discussions following our introduction. MIT Startup Exchange and its activities and events are not for purposes of soliciting investment or offering securities.