If you would like to submit a solution, please go to the P&G Innovation Brief Response Form of your choice to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.
Brief #1: Transforming Consumer Insights Research
P&G wants to transform consumer research with Universal Design to make products usable and accessible to all people, regardless of age, disability, or other factors. Universal Design has 7 key principles such as equitable use, flexible in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort, and size & space for approach and use. Through the use of advanced technologies, further insight may be gained to identify challenges people have using our products for tasks in their homes in order to achieve Universal Design.
To achieve Universal Design of our products, P&G covets privacy preserving research methods that are capable of measuring actual behavior of product use within actual use environments, inclusive of consumers’ homes. To do this a new generation of cost-effective qualitative & quantitative research tools must be developed. Capturing and processing of measured data is critical to research learning. To address this grand challenge, advanced methods combining passive listening (sensors, audio, visual), edge computing with embedded AI development, and communication network technologies need to be integrated to limit data for transfer to the cloud and most importantly preserve privacy.
Relevant technology and/or solutions include:
- Cost-effective and deployable Internet of Things technology that is easy to install and operate in many global
- households working with our P&G consumer insights research team.
- Privacy preserving encoded features that allow for AI algorithm development to decode consumer behavior with everyday products in home environments (e.g., home audio features that are filtered for human conversation).
- Simulation environment to test the platform in a variety of realistic acoustic environments that mimic variation observed in various rooms and geographies.
- Multi-modal data including sensors, audio, and privacy preserving video are of interest.
- Open innovation of these technologies for research are needed.
- A willingness to partner with our internal P&G scientists for application.
For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/
Brief #2: Synthetic Image and Label Data
P&G uses images of consumers and products generated in research to develop new digitally enabled products. Evolving consumer needs requires more ‘data’ (e.g. image, video , text, audio, temporal signal ) to accelerate development of new
digital products for consumers.
We are looking for potential partners/providers to propose unique solutions, technologies to automate generation of ‘synthetic’ image and label data as a critical building block in developing algorithms and models. How can P&G apply the use synthetic ‘Image’ & ‘label’ data to accelerate the development of digital products?
Relevant technologies and services may include a solution that generates high quality images that have (almost) the same quality as real images. Images of interest can
be:
- Consumer Products (packaged, unpackaged or in-use by Consumers)
- Consumers Faces of sufficient variety (e.g., gender, skin type, blemishes, aging features, head/facial hair styles, etc.)
- Images of objects before and after using specific products (e.g. Dirty/clean clothes, Teeth before and after using a product, rash after using diaper/pad)
For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/