P&G Seeks Startups for Active Aging Men’s Health Innovations

P&G is looking for new approaches and technologies that can help them to address key business challenges/opportunities. If you would like to submit a solution please submit responses at the link: https://bit.ly/3ysYsna AND submit here and we'll try to to help you get status on your application.

Process Overview:

• Complete the P&G Innovation Brief Response Form – https://bit.ly/3ysYsna
• Please submit only non-confidential information describing your solution
• All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
• If accepted, you will be contacted by a P&G to schedule a meeting to present additional detail on your company and solution as well as, where applicable, provide a demonstration of your product.
• If contacted for next steps, additional detail on the client needs will be provided at that time, as well as additional information on the review, selection & reward process.
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Background:

As men grow older their quality of life can be negatively impacted by age-related issues with prostate health, urinary health, lower testosterone, and reduced sexual desire. P&G Ventures is looking for solutions to help men age with vitality and live their fullest lives.

What we are looking for:

Disruptive solutions to support Men’s Prostate and Urinary Health.

Prostate gland enlargement (also called Benign prostatic hyperplasia (BPH) — is a common condition as men get older. An enlarged prostate gland can cause uncomfortable urinary symptoms, such as blocking the flow of urine out of the bladder. It can also cause bladder, urinary tract or kidney problems. The severity of symptoms in people who have prostate gland enlargement varies, but symptoms tend to gradually worsen over time. Common signs and symptoms of BPH include:

• Frequent or urgent need to urinate
• Increased frequency of urination at night (nocturia)
• Difficulty starting urination
• Weak urine stream or a stream that stops and starts
• Dribbling at the end of urination
• Inability to completely empty the bladder

Disruptive solutions to support Men’s testosterone levels and sexual desire/libido.

Testosterone is an important sex hormone in men. It’s responsible for typical male characteristics, such as facial hair and body muscle. This hormone also helps maintain sex drive and sperm production. Testosterone levels peak during adolescence and early adulthood and drops as men age—declining about 1% to 2% a year beginning in your 30s. Some men with low testosterone experience a drop in libido while others lose interest in sex completely. Hence, maintaining optimal testosterone level is key to overall health and wellness in men. There is a cluster of symptoms of low testosterone in men as they age that could include the following:

• Low sex drive
• Erectile dysfunction
• Decreased sense of well-being
• Depressed mood
• Difficulties with concentration and memory
• Fatigue
• Moodiness and irritability
• Loss of muscular strength

Ideal solution will:

• Offer consumers in-home diagnostic/trackers devices/apps to educate and monitor prostate/urinary health and testosterone/sexual desire/libido.
• Offer consumers solutions (non-Rx) that address the key issues and show progress
• Have clinical/consumer proof that shows efficacy
• Have safety data confirming it is safe to use.
• Have a clear Regulatory pathway for US commercialization
• Have IP or other ownable Point of Difference versus competitive solutions

The Ask:

If you have ideas and supporting technologies that you believe can be disruptive and are looking to drive agile in-market pilots across the world with the goal of scaling successful services & solutions, our team will be happy to work with you. All ideas and submissions will be fully reviewed by our team. We want to hear from you and partner with you.