In the Fall of 2022 P&G hosted a Think Tank to inspire and accelerate our thinking around sustainability and the Future of Home living across three overarching categories: 1) Health, 2) Hygiene, and 3) Home cleaning. The Think Tank inspired P&G to go beyond sustainability alone and collaborate to understand the impact on how consumers live, new innovations that would delight them and novel business models. P&G is now looking to tap into the external ecosystem that is working on these new approaches and rethinking the Future of Home in order to stay connected to learnings and form partnerships that would help accelerate our innovation.
Business Challenge / Needs Definition:
P&G is looking to understand the broad external ecosystem in the Future of Home space to assess potential new business opportunities and partnerships to accelerate innovation that is sustainable, smart, and delightful to consumers. The immediate intent is to begin forming connections with external partners, drive engagement and create a dialogue around the Future of Home emerging technologies, capabilities and opportunities that could potentially lead to future activations or co-developments.
Examples of the types of external partners being explored include but are not limited to:
Areas of interest within the home include:
What P&G is looking for: Existing labs that are experimenting around the future of home or technology providers that have access to or could help us create a lab environment.
What P&G is NOT looking for: Individual consumer products or devices for the home (e.g. smart thermostat or a water monitoring device).
Please submit your response here bit.ly/3lY3Nle.
Submissions will be accepted until March 29, 2023.
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