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P&G Looking to Create an Omni-Channel Data Pipeline for High Frequency Stores

Deadline: August 1, 2023

P&G is looking for startups to build new, cost-effective, data-based pipelines to reach the store owners and expand P&G exposure to them, and therefore P&G’s sales and assortment. P&G ‘s aims at being present in MORE STORES (more P&G products in more HFS stores with a profitable business model) & BETTER STORES (more SKUs per store, better visibility, better services). This is translated into an omnichannel system to better serve stores using technology.” 

  • HFS stores digitalization and data generation. 
  • CRM / Loyalty tools for store owners (B2B and B2B2C) 
  • B2B digital channel alternatives to increase distribution while lowering sales costs: Conversational commerce, Livestream commerce solutions among others. 

Additionally, once the product is at the store, we are requesting new solutions to generate demand at store level considering that product visibility and promotion poses a challenge in high-frequency stores. Shops are dimly lit and small in size (average 250 sq ft in Latin America). To optimize space, essential items are stored beneath the counter and handed to shoppers upon request. Solutions requested could come from the following domains but are not limited to them: 

  • Digital promotional solutions at store level 
  • Educational tools at store level 
  • New generation of Instore visibility devices and visibility auditing tools. 

The geographic focus of this brief is Latin America. Companies, institutions, startups, researchers applying must have the ability to immediately activate in Latin America. 

THE ASK:

Please submit your response at this link: bit.ly/3Pz4XjZ Where there is a good fit, we are looking to drive agile pilots and potentially long-term partnerships in Latin America. All ideas and submissions will be fully reviewed by the P&G team. 

Deadline: August 1, 2023
Posted on: June 29, 2023
Industry: digital, retail auditing, data generation, CRM, commerce solutions
Key Words:
digitalization, omnichannel, retail, Retail Optimization, Digital Retail, customer relationship management

P&G is looking for startups to build new, cost-effective, data-based pipelines to reach the store owners and expand P&G exposure to them, and therefore P&G’s sales and assortment. P&G ‘s aims at being present in MORE STORES (more P&G products in more HFS stores with a profitable business model) & BETTER STORES (more SKUs per store, better visibility, better services). This is translated into an omnichannel system to better serve stores using technology.” 

  • HFS stores digitalization and data generation. 
  • CRM / Loyalty tools for store owners (B2B and B2B2C) 
  • B2B digital channel alternatives to increase distribution while lowering sales costs: Conversational commerce, Livestream commerce solutions among others. 

Additionally, once the product is at the store, we are requesting new solutions to generate demand at store level considering that product visibility and promotion poses a challenge in high-frequency stores. Shops are dimly lit and small in size (average 250 sq ft in Latin America). To optimize space, essential items are stored beneath the counter and handed to shoppers upon request. Solutions requested could come from the following domains but are not limited to them: 

  • Digital promotional solutions at store level 
  • Educational tools at store level 
  • New generation of Instore visibility devices and visibility auditing tools. 

The geographic focus of this brief is Latin America. Companies, institutions, startups, researchers applying must have the ability to immediately activate in Latin America. 

THE ASK:

Please submit your response at this link: bit.ly/3Pz4XjZ Where there is a good fit, we are looking to drive agile pilots and potentially long-term partnerships in Latin America. All ideas and submissions will be fully reviewed by the P&G team. 

Business Background

In Latin America, an estimated 70% of individuals procure their merchandise from small-scale retail establishments. These stores, abundantly stocked with foodstuffs and a diverse array of domestic articles, play a vital role in serving as the primary pantries for most consumers. 

Procter & Gamble (P&G) designates these locally owned establishments, including bodegas, stalls, and kiosks, as "high-frequency stores" or HFS, due to the frequent visits made by customers throughout a single day or week. Although the majority of these establishments are characterized by their rudimentary nature and are commonly operated from the owner's residence, they are recognized as a crucial conduit for penetrating LATAM markets. However, despite P&G's estimate of approximately a million high-frequency stores existing in Latin America, only a small percentage of them presently offer the range of P&G products. 

  • Business Background

    In Latin America, an estimated 70% of individuals procure their merchandise from small-scale retail establishments. These stores, abundantly stocked with foodstuffs and a diverse array of domestic articles, play a vital role in serving as the primary pantries for most consumers. 

    Procter & Gamble (P&G) designates these locally owned establishments, including bodegas, stalls, and kiosks, as "high-frequency stores" or HFS, due to the frequent visits made by customers throughout a single day or week. Although the majority of these establishments are characterized by their rudimentary nature and are commonly operated from the owner's residence, they are recognized as a crucial conduit for penetrating LATAM markets. However, despite P&G's estimate of approximately a million high-frequency stores existing in Latin America, only a small percentage of them presently offer the range of P&G products. 

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