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P&G Business Challenge: Create a Personalized Shopper Experience Online + Offline

Deadline: September 30, 2023

As part of the global partnership, P&G and AS Watson commit to testing and learning together to build a future-proof O+O commerce, with the establishment of collaborative workshop bringing the outside in to drive pilot projects.

P&G is looking for partners to build new, personalized, effortless, and cost-effective ways to enhance the overall shopper experience Online + Offline:

The geographical focus of this opportunity is Europe. Companies, institutions, startups, researchers applying must have the ability to immediately activate in Europe.

  1. Anchor challenge: Guided Selling - O+O total customer journey: How to deliver the most relevant advice anywhere at any time to help advise the consumer selection? Leveraging AI, product advice, personalization, etc.

Category focus:

  • Oral Care: How can we influence more consumers to make the switch to power brushes and nudge them closer to a better oral health future – from dentist chair to instore?
  • Grooming: Create seamless integration between online & offline and investigate a OneGrooming product advisor.
  • Hair Care: Drive regimen recommendations to increase the use of conditioners + masks among the shampoo shoppers. How can loyalty programs help in this space?
  1. Secondary challenge: Social Commerce – Addressing the connection with the younger generation, which predominantly engages through Snapchat, TikTok, Instagram…; also exploring a future-proof CRM system integration for this purpose.

Category focus:

    • Oral Care: How can we get younger generations who care about likes, instant gratification & hacks to understand that power oral care is a critical choice to achieve all three?
    • Grooming: Higher need for education and target group relevance for Braun Female (IPL), Braun Styling, and Gillette Venus.
    • Hair Care: More consumers (drive penetration) in the scalp care shampoo segment driving awareness and education knowing 50% of the population has a scalp care related hair issue.

The Ask:

Please submit your response at this link: bit.ly/44qkExD  Where there is a good fit, P&G is looking to drive agile pilots and potentially long-term partnerships with A.S Watson to expand to more markets and regions within Europe & Asia. All ideas and submissions will be fully reviewed by our team.

Deadline: September 30, 2023
Posted on: September 6, 2023
Location: Europe
Industry: Oral Care, Hair Care, Personal Grooming
Key Words:
social commerce, E-Commerce, Online Shopping, Hair Care, Oral Care, Grooming, Dental Care

As part of the global partnership, P&G and AS Watson commit to testing and learning together to build a future-proof O+O commerce, with the establishment of collaborative workshop bringing the outside in to drive pilot projects.

P&G is looking for partners to build new, personalized, effortless, and cost-effective ways to enhance the overall shopper experience Online + Offline:

The geographical focus of this opportunity is Europe. Companies, institutions, startups, researchers applying must have the ability to immediately activate in Europe.

  1. Anchor challenge: Guided Selling - O+O total customer journey: How to deliver the most relevant advice anywhere at any time to help advise the consumer selection? Leveraging AI, product advice, personalization, etc.

Category focus:

  • Oral Care: How can we influence more consumers to make the switch to power brushes and nudge them closer to a better oral health future – from dentist chair to instore?
  • Grooming: Create seamless integration between online & offline and investigate a OneGrooming product advisor.
  • Hair Care: Drive regimen recommendations to increase the use of conditioners + masks among the shampoo shoppers. How can loyalty programs help in this space?
  1. Secondary challenge: Social Commerce – Addressing the connection with the younger generation, which predominantly engages through Snapchat, TikTok, Instagram…; also exploring a future-proof CRM system integration for this purpose.

Category focus:

    • Oral Care: How can we get younger generations who care about likes, instant gratification & hacks to understand that power oral care is a critical choice to achieve all three?
    • Grooming: Higher need for education and target group relevance for Braun Female (IPL), Braun Styling, and Gillette Venus.
    • Hair Care: More consumers (drive penetration) in the scalp care shampoo segment driving awareness and education knowing 50% of the population has a scalp care related hair issue.

The Ask:

Please submit your response at this link: bit.ly/44qkExD  Where there is a good fit, P&G is looking to drive agile pilots and potentially long-term partnerships with A.S Watson to expand to more markets and regions within Europe & Asia. All ideas and submissions will be fully reviewed by our team.

Business Background:

P&G and A.S Watson share a long-lasting strategic business partnership on a global level, encompassing capability building to drive future business growth. A.S Watson is the world's number one Health & Beauty retailer, with a strong presence in Europe and Asia, operating under different banners. Their key focus is to bring smiles to customers' faces today and tomorrow, emphasizing an easy, enjoyable, and educational shopping experience.

The heart of A.S Watson's strategy lies in O+O (Offline + Online), an ecosystem powered by technology, big data, and artificial intelligence. Unlike previous models, O+O goes beyond channel shifting, aiming to integrate offline and online experiences through digital transformation, enabling customers to shop seamlessly across any channel, anytime, and anywhere.

  • Business Background:

    P&G and A.S Watson share a long-lasting strategic business partnership on a global level, encompassing capability building to drive future business growth. A.S Watson is the world's number one Health & Beauty retailer, with a strong presence in Europe and Asia, operating under different banners. Their key focus is to bring smiles to customers' faces today and tomorrow, emphasizing an easy, enjoyable, and educational shopping experience.

    The heart of A.S Watson's strategy lies in O+O (Offline + Online), an ecosystem powered by technology, big data, and artificial intelligence. Unlike previous models, O+O goes beyond channel shifting, aiming to integrate offline and online experiences through digital transformation, enabling customers to shop seamlessly across any channel, anytime, and anywhere.

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