As part of the global partnership, P&G and AS Watson commit to testing and learning together to build a future-proof O+O commerce, with the establishment of collaborative workshop bringing the outside in to drive pilot projects.
P&G is looking for partners to build new, personalized, effortless, and cost-effective ways to enhance the overall shopper experience Online + Offline:
The geographical focus of this opportunity is Europe. Companies, institutions, startups, researchers applying must have the ability to immediately activate in Europe.
Please submit your response at this link: bit.ly/44qkExD Where there is a good fit, P&G is looking to drive agile pilots and potentially long-term partnerships with A.S Watson to expand to more markets and regions within Europe & Asia. All ideas and submissions will be fully reviewed by our team.
P&G and A.S Watson share a long-lasting strategic business partnership on a global level, encompassing capability building to drive future business growth. A.S Watson is the world's number one Health & Beauty retailer, with a strong presence in Europe and Asia, operating under different banners. Their key focus is to bring smiles to customers' faces today and tomorrow, emphasizing an easy, enjoyable, and educational shopping experience.
The heart of A.S Watson's strategy lies in O+O (Offline + Online), an ecosystem powered by technology, big data, and artificial intelligence. Unlike previous models, O+O goes beyond channel shifting, aiming to integrate offline and online experiences through digital transformation, enabling customers to shop seamlessly across any channel, anytime, and anywhere.
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