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P&G Seeks Influencers & Creators for LATAM Brand Growth

Deadline: April 30, 2024

Business Background

P&G LATAM has witnessed promising outcomes in its influencer marketing efforts to date. Yet, there is room for enhancement. Despite substantial investments from its brands, the current approach has faced challenges with stagnant influencer selections, a lack of real-time analytics, and unproven ROI models.

Business Challenge:

P&G LATAM is looking to better understand the emerging landscape of creators and influencers and identify new ways to collaborate to drive brand growth. P&G looking for solutions enable them to:

-Leverage influencers and creators to create high quality content at scale.

- Leverage influencers and creators to drive sales (ie. new compensation models, integration with retailers, etc).

-Meet brand safety and legal requirements without sacrificing the authenticity of the content and creative freedom.

-Automatize end-to-end workflows including hiring, content curation, payment, tracking, approvals, scouting, data analysis, and monitoring assessment from brand safety POV, and others.

-Predict, assess and validate the content quality and effectiveness.

Relevant Technology Domains:

  • UGC curation & moderation
  • Affiliate marketing
  • Influencer / Creator Commerce Platforms
  • Influencer CRM and Workflow Management
  • AI-Powered Influencer Marketing
  • Predictive Analytics on Content Performance
  • Creator monetization tools
 
Deadline: April 30, 2024
Posted on: April 5, 2024
Key Words:
marketing, brand safety, content curation

Business Background

P&G LATAM has witnessed promising outcomes in its influencer marketing efforts to date. Yet, there is room for enhancement. Despite substantial investments from its brands, the current approach has faced challenges with stagnant influencer selections, a lack of real-time analytics, and unproven ROI models.

Business Challenge:

P&G LATAM is looking to better understand the emerging landscape of creators and influencers and identify new ways to collaborate to drive brand growth. P&G looking for solutions enable them to:

-Leverage influencers and creators to create high quality content at scale.

- Leverage influencers and creators to drive sales (ie. new compensation models, integration with retailers, etc).

-Meet brand safety and legal requirements without sacrificing the authenticity of the content and creative freedom.

-Automatize end-to-end workflows including hiring, content curation, payment, tracking, approvals, scouting, data analysis, and monitoring assessment from brand safety POV, and others.

-Predict, assess and validate the content quality and effectiveness.

Relevant Technology Domains:

  • UGC curation & moderation
  • Affiliate marketing
  • Influencer / Creator Commerce Platforms
  • Influencer CRM and Workflow Management
  • AI-Powered Influencer Marketing
  • Predictive Analytics on Content Performance
  • Creator monetization tools
 

The Ask:

If you have ideas and supporting technologies that can deliver disruptive services & solutions to this challenge, apply. P&G is looking to drive agile in-market activations to scale successful services & solutions. The P&G team will thoroughly review all ideas and submissions. 

APPLY: Complete the P&G Innovation Brief Response Form

**The geographic focus of this brief is Latin America (priority markets are Brazil and Mexico). Companies applying must be able to activate in at least one of these markets

-All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.

-You can send any specific questions to our innovation partner, Pilot44: submissions@pilot44.com

  • The Ask:

    If you have ideas and supporting technologies that can deliver disruptive services & solutions to this challenge, apply. P&G is looking to drive agile in-market activations to scale successful services & solutions. The P&G team will thoroughly review all ideas and submissions. 

    APPLY: Complete the P&G Innovation Brief Response Form

    **The geographic focus of this brief is Latin America (priority markets are Brazil and Mexico). Companies applying must be able to activate in at least one of these markets

    -All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.

    -You can send any specific questions to our innovation partner, Pilot44: submissions@pilot44.com

Disclaimer:  MIT Startup Exchange can make introductions that ideally provide open ended discussions in order to share mutual interests and potentially create common ground that incite the parties to collaborate. MIT Startup Exchange introductions may eventually lead to mutual partnerships, but that is not in any way guaranteed by MIT, MIT Corporate Relations, MIT Industrial Liaison Program (ILP) or MIT Startup Exchange, which takes no responsibility for these outcomes and no formal part in such discussions following our introduction. MIT Startup Exchange and its activities and events are not for purposes of soliciting investment or offering securities.