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P&G Optimizing Retail Marketing (End Caps & Shelving)

Deadline: May 31, 2024

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P&G LATAM seeks emerging technology and solutions that can help them further optimize their retail marketing but also understand their performance and sales uplift.

Retail displays, such as end caps, point of purchase (POP) displays, floor displays, and shelving, once a static feature in stores, are now dynamic and data-driven, leveraging technology such as AI, IoT, sensors, and big data to determine the optimal claims messaging, placement, setup, etc. based on consumer behavior and preferences. P&G has and continues to test these solutions to continually improve and optimize their retail displays, but currently lacks a way to truly understand their performance, what aspects of the retail display is driving sales uplift, and what is the total impact (in sales) of their optimization efforts.

Startups MUST apply here to be considered for this opportunity: https://bit.ly/3UW2P7U *See below for full process overview*

P&G LATAM is looking for solutions that will enable them to:

● Understand how store layout / FMOT vehicle positioning is evolving.

● Understand store flows and movements. How can we find the optimal store layout including FMOT?

● Can we prove “clean layout stores” aren’t ideal as FMOT with clear branding drives more sales?

● Understand what drives the sales uplift for FMOT, e.g., adjacent category, store flow, visibility, etc.?

● Understand the exact uplift difference between store position for different categories / vehicles?

● Which claims / FMOT material will drive most sales?

● How to evaluate claims / messaging strategy?

P&G is open to potential solutions or technology providers that can address all or some of the needs outlined above. Additionally, claims messaging covers a wide range of attributes, such as a product's performance, efficacy, testing, testimonials, or any other material representation about the product.

Geographic Focus: This brief is focused on Latin America (priority market is Mexico). Companies applying must be able to immediately activate in Latin America.

Example technology domains include, but are not limited to:

• Smart, connected shelves

• AR / VR -enabled solutions

• Digital displays & signage

• Location-based intelligence

• Foot traffic & people counting

• Computer vision & sensors

• A/B Testing

• Marketing / merchandising optimization platforms

• Predictive analytics

• Generative AI

• Omnichannel personalization

• Performance marketing

• Retail analytics platforms

Deadline: May 31, 2024

May 15, 2024

P&G LATAM seeks emerging technology and solutions that can help them further optimize their retail marketing but also understand their performance and sales uplift.

Retail displays, such as end caps, point of purchase (POP) displays, floor displays, and shelving, once a static feature in stores, are now dynamic and data-driven, leveraging technology such as AI, IoT, sensors, and big data to determine the optimal claims messaging, placement, setup, etc. based on consumer behavior and preferences. P&G has and continues to test these solutions to continually improve and optimize their retail displays, but currently lacks a way to truly understand their performance, what aspects of the retail display is driving sales uplift, and what is the total impact (in sales) of their optimization efforts.

Startups MUST apply here to be considered for this opportunity: https://bit.ly/3UW2P7U *See below for full process overview*

P&G LATAM is looking for solutions that will enable them to:

● Understand how store layout / FMOT vehicle positioning is evolving.

● Understand store flows and movements. How can we find the optimal store layout including FMOT?

● Can we prove “clean layout stores” aren’t ideal as FMOT with clear branding drives more sales?

● Understand what drives the sales uplift for FMOT, e.g., adjacent category, store flow, visibility, etc.?

● Understand the exact uplift difference between store position for different categories / vehicles?

● Which claims / FMOT material will drive most sales?

● How to evaluate claims / messaging strategy?

P&G is open to potential solutions or technology providers that can address all or some of the needs outlined above. Additionally, claims messaging covers a wide range of attributes, such as a product's performance, efficacy, testing, testimonials, or any other material representation about the product.

Geographic Focus: This brief is focused on Latin America (priority market is Mexico). Companies applying must be able to immediately activate in Latin America.

Example technology domains include, but are not limited to:

• Smart, connected shelves

• AR / VR -enabled solutions

• Digital displays & signage

• Location-based intelligence

• Foot traffic & people counting

• Computer vision & sensors

• A/B Testing

• Marketing / merchandising optimization platforms

• Predictive analytics

• Generative AI

• Omnichannel personalization

• Performance marketing

• Retail analytics platforms

Process Overview:

● Complete the P&G Innovation Brief Response Form – https://bit.ly/3UW2P7U

● All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.

● If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, provide a demonstration of your product.

● If contacted for next steps, additional detail on the client needs will be provided at that time, as well as additional information on the review, selection & reward process.

● You can send any specific questions to P&G innovation partner, Pilot44: submissions@pilot44.com

Process Overview:

● Complete the P&G Innovation Brief Response Form – https://bit.ly/3UW2P7U

● All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.

● If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, provide a demonstration of your product.

● If contacted for next steps, additional detail on the client needs will be provided at that time, as well as additional information on the review, selection & reward process.

● You can send any specific questions to P&G innovation partner, Pilot44: submissions@pilot44.com

Disclaimer: MIT Startup Exchange can make introductions that ideally provide open ended discussions in order to share mutual interests and potentially create common ground that incite the parties to collaborate. MIT Startup Exchange introductions may eventually lead to mutual partnerships, but that is not in any way guaranteed by MIT, MIT Corporate Relations, MIT Industrial Liaison Program (ILP) or MIT Startup Exchange, which takes no responsibility for these outcomes and no formal part in such discussions following our introduction. MIT Startup Exchange and its activities and events are not for purposes of soliciting investment or offering securities.