Proctor & Gamble is looking for a solution to manage our e2e Creative Content Supply chain – today this is a process which has multiple variations (#Brands * #Regions * #Agencies = #Workprocesses) but has been largely successful to date. The opportunity for the company is to design inflection points on the supply chain where we will ingest data or execute a process in a consistent fashion (load creative assets to the DAM with data and taxonomy in place, create a PO, push asset to an AI analytics system and get results back, push assets to a translation engine, etc). P&G will be operating in an environment where we will have some businesses that ‘in house’ creative production tasks (and will want to manage asset creation tasks) and other businesses which will have production remain with an agency (where they will want to have review, approval, and governance). We have looked at the leading solutions in the industry and find that they don’t hit all the elements that we are looking for: Strong integrations with other P&G systems, ability to configure for each business, ability to integrate into business process dashboard.
The ideal solution would allow us to use a low/no code solution to configure the workflow for each BU/Brand to meet their business model choices while delivering the integrations and ‘hard points’ required to support the company’s governance and data residency needs.
To submit a solution please complete this brief form HERE.
Disclaimer: MIT Startup Exchange can make introductions that ideally provide open ended discussions in order to share mutual interests and potentially create common ground that incite the parties to collaborate. MIT Startup Exchange introductions may eventually lead to mutual partnerships, but that is not in any way guaranteed by MIT, MIT Corporate Relations, MIT Industrial Liaison Program (ILP) or MIT Startup Exchange, which takes no responsibility for these outcomes and no formal part in such discussions following our introduction. MIT Startup Exchange and its activities and events are not for purposes of soliciting investment or offering securities.