Inactive

P&G Marketing Campaign Concepts Pilot

Deadline: May 31, 2024

Proctor & Gamble is looking for a systemic creation of new product or marketing campaign concepts without requiring deep prompt engineering expertise.

While the industry has been starting the effort to codify Marketing / Product processes into interfaces which use GenAI models, we have yet to see a solution which enables the systemic creation of new product or marketing campaign concepts. P&G has had some success with talented prompt engineers gaining insights from existing models with some injections of relevant data streams but we would like to be able to remove the constraint of deep prompt expertise and be able to define some upfront parameters (industry, market, product scope) and be able to enable Brand builders to obtain meaningful output. 

To submit a solution please complete this brief form HERE

Deadline: May 31, 2024
Posted on: May 15, 2024
Location: All
Industry: branding marketing, product processes

Proctor & Gamble is looking for a systemic creation of new product or marketing campaign concepts without requiring deep prompt engineering expertise.

While the industry has been starting the effort to codify Marketing / Product processes into interfaces which use GenAI models, we have yet to see a solution which enables the systemic creation of new product or marketing campaign concepts. P&G has had some success with talented prompt engineers gaining insights from existing models with some injections of relevant data streams but we would like to be able to remove the constraint of deep prompt expertise and be able to define some upfront parameters (industry, market, product scope) and be able to enable Brand builders to obtain meaningful output. 

To submit a solution please complete this brief form HERE

Process Overview

  • As in previous cycles, these briefs are designed to be passed along to startups for submission and are time sensitive. Although the deadline for most briefs is May 31, early submissions increase the potential of being chosen for the pilot, so you are encouraged to submit your solution as early as possible. 
  • All responses will be fully reviewed by our team, and you will be notified as to whether the response has been accepted for further consideration. 
  • If accepted, you will be contacted by one of our team members to schedule a meeting to present additional details on your company and solution as well as a demo. 
  • Please click here and complete the form with the requested information. 
  • You can send any specific questions to hameiri.o@pg.com or kiderman.e@pg.com. 
  • Process Overview
    • As in previous cycles, these briefs are designed to be passed along to startups for submission and are time sensitive. Although the deadline for most briefs is May 31, early submissions increase the potential of being chosen for the pilot, so you are encouraged to submit your solution as early as possible. 
    • All responses will be fully reviewed by our team, and you will be notified as to whether the response has been accepted for further consideration. 
    • If accepted, you will be contacted by one of our team members to schedule a meeting to present additional details on your company and solution as well as a demo. 
    • Please click here and complete the form with the requested information. 
    • You can send any specific questions to hameiri.o@pg.com or kiderman.e@pg.com. 

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