Proctor & Gamble is looking for a systemic creation of new product or marketing campaign concepts without requiring deep prompt engineering expertise.
While the industry has been starting the effort to codify Marketing / Product processes into interfaces which use GenAI models, we have yet to see a solution which enables the systemic creation of new product or marketing campaign concepts. P&G has had some success with talented prompt engineers gaining insights from existing models with some injections of relevant data streams but we would like to be able to remove the constraint of deep prompt expertise and be able to define some upfront parameters (industry, market, product scope) and be able to enable Brand builders to obtain meaningful output.
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