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P&G is seeking Gen-AI solutions to transform the future of commerce

Deadline: January 8, 2025

Procter & Gamble (P&G) seeks to leverage Generative AI (GenAI) technologies to transform the future of commerce by enhancing consumer experiences, improving selling operations, and optimizing retail execution. The goal is to identify actionable applications that align with P&G’s vision of effortless, personalized, and experiential commerce, driving measurable sales impact while ensuring seamless consumer interactions. 

Opportunity for Innovation Partners 

P&G is seeking GenAI-driven solutions to pilot and scale groundbreaking applications in commerce. Solutions should address the following focus areas and align with P&G’s strategic objectives. 

Focus Areas 

1. Consumer Engagement & Sales Activation 

2. Retail Optimization & B2B Solutions 

3. Search Optimization & Content Creation  

4. Sales Optimization & Automation

Primary Goal

Identify and pilot Gen AI solutions that

1) Increase sales conversions and optimize the shopping journey for consumers,

2) Streamline operations and drive ROI in high-impact domains, and 3) Create scalable, actionable pilots with measurable success metrics. We are also interested in generating actionable insights for retail and consumer-focused AI applications and exploring innovative AI tools disrupting search engines, shopping platforms, and eCommerce ecosystems. 

The Ask 

If you have a technology or solution that aligns with the outlined objectives, we invite you to collaborate with P&G to pilot solutions in-market, share expertise on scaling Gen AI applications in commerce and co-develop innovative, consumer-first AI tools. Where there is a good fit, we are looking to drive in market pilots in North America, Latin America and Europe. 

The Submission Process: 

  • Please submit your solution here by January 8, 2025. Early submissions have higher chances of being chosen to pilot. 
  • All responses will be fully reviewed by P&G, and you will be notified as to whether the response has been accepted for further consideration. 
  • Select startups will be contacted by P&G to present additional details on company, solution as well as a demo.
Deadline: January 8, 2025
Posted on: December 9, 2024
Industry: Generative AI, Retail
Key Words:
generative ai, commerce, retail, Retail AI, chatbot, virtual assistant, sales, Consumer, content creation, sales optimization, Automation
Contact MIT Startup Exchange with questions

Procter & Gamble (P&G) seeks to leverage Generative AI (GenAI) technologies to transform the future of commerce by enhancing consumer experiences, improving selling operations, and optimizing retail execution. The goal is to identify actionable applications that align with P&G’s vision of effortless, personalized, and experiential commerce, driving measurable sales impact while ensuring seamless consumer interactions. 

Opportunity for Innovation Partners 

P&G is seeking GenAI-driven solutions to pilot and scale groundbreaking applications in commerce. Solutions should address the following focus areas and align with P&G’s strategic objectives. 

Focus Areas 

1. Consumer Engagement & Sales Activation 

2. Retail Optimization & B2B Solutions 

3. Search Optimization & Content Creation  

4. Sales Optimization & Automation

Primary Goal

Identify and pilot Gen AI solutions that

1) Increase sales conversions and optimize the shopping journey for consumers,

2) Streamline operations and drive ROI in high-impact domains, and 3) Create scalable, actionable pilots with measurable success metrics. We are also interested in generating actionable insights for retail and consumer-focused AI applications and exploring innovative AI tools disrupting search engines, shopping platforms, and eCommerce ecosystems. 

The Ask 

If you have a technology or solution that aligns with the outlined objectives, we invite you to collaborate with P&G to pilot solutions in-market, share expertise on scaling Gen AI applications in commerce and co-develop innovative, consumer-first AI tools. Where there is a good fit, we are looking to drive in market pilots in North America, Latin America and Europe. 

The Submission Process: 

  • Please submit your solution here by January 8, 2025. Early submissions have higher chances of being chosen to pilot. 
  • All responses will be fully reviewed by P&G, and you will be notified as to whether the response has been accepted for further consideration. 
  • Select startups will be contacted by P&G to present additional details on company, solution as well as a demo.

For additional information:

Please consult the full brief here. 

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