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P&G is seeking for Embodied AI technologies

Deadline: June 13, 2025

P&G is aiming to accelerate the application of Embodied AI into traditional physical embodiments (industrial robot arms) to tighten the human-robot gap and better leverage P&G’s installed base and familiarity of industrial robotics (system agnostic is key), collaborative robots, and/or autonomous vehicles (retrofit). The goal is to identify solution providers to explore and demonstrate the potential value generation this could bring to P&G operations. 

WHAT?

Technology scope – 3 areas of Digital Intelligence: 

1) Intuitive Instruction 

  • Tell it what to do via Natural Language Programming or Physical/Digital Demonstration 
  • Automation solution is able to translate simple instructions into a robust, integrated routine or program 

 

2) Skill Learning & Acquisition 

  • Solution has the skills to do various tasks (i.e. dexterous manipulation) without the need for additional equipment or pre-staging of materials. 
  • Autonomously can quickly learn new tasks and/or product forms; retains and builds from a growing set of vetted skills. 

 

3) Perception + Decision Making 

  • Knows how to use the skills in a real-life, unstructured environment via VLA (Vision Language Action) or other Models. 
  • Acting autonomously after tasks instructions have been given and can repeat anywhere any time 

 

WHO?

P&G is looking for solutions that align with the outlined objectives and technology scope, we invite you to share your information for potential collaboration with P&G to pilot & test your solutions. We are interested in solutions that tackle the full technology scope or at least have it in their development roadmap.

 

THE OFFER?

Where there is a good fit, P&G is looking to for potential collaborations, pilot and test solutions 

 

WHERE?

P&G is looking to drive in market pilots in North America, Asia (focus: China) and Europe. 

 

SUBMISSION PROCESS 

- Please submit your solution here by June 13. Early submissions have higher chances of being chosen to pilot. 

- All responses will be fully reviewed by P&G (target: July’25). Select startups to be notified as to whether the response has been accepted for further consideration within third quarter of 2025. 

- Select startups will be contacted by P&G to present additional details on company, solution as well as a demo.

Deadline: June 13, 2025
Posted on: April 7, 2025
Industry: Manufacturing, warehouse
Key Words:
manufacturing, warehouse, Natural Language Programming, Automation, Skill Learning, dexterous manipulation, Vision Language Action, advanced robotics
Contact MIT Startup Exchange with questions

P&G is aiming to accelerate the application of Embodied AI into traditional physical embodiments (industrial robot arms) to tighten the human-robot gap and better leverage P&G’s installed base and familiarity of industrial robotics (system agnostic is key), collaborative robots, and/or autonomous vehicles (retrofit). The goal is to identify solution providers to explore and demonstrate the potential value generation this could bring to P&G operations. 

WHAT?

Technology scope – 3 areas of Digital Intelligence: 

1) Intuitive Instruction 

  • Tell it what to do via Natural Language Programming or Physical/Digital Demonstration 
  • Automation solution is able to translate simple instructions into a robust, integrated routine or program 

 

2) Skill Learning & Acquisition 

  • Solution has the skills to do various tasks (i.e. dexterous manipulation) without the need for additional equipment or pre-staging of materials. 
  • Autonomously can quickly learn new tasks and/or product forms; retains and builds from a growing set of vetted skills. 

 

3) Perception + Decision Making 

  • Knows how to use the skills in a real-life, unstructured environment via VLA (Vision Language Action) or other Models. 
  • Acting autonomously after tasks instructions have been given and can repeat anywhere any time 

 

WHO?

P&G is looking for solutions that align with the outlined objectives and technology scope, we invite you to share your information for potential collaboration with P&G to pilot & test your solutions. We are interested in solutions that tackle the full technology scope or at least have it in their development roadmap.

 

THE OFFER?

Where there is a good fit, P&G is looking to for potential collaborations, pilot and test solutions 

 

WHERE?

P&G is looking to drive in market pilots in North America, Asia (focus: China) and Europe. 

 

SUBMISSION PROCESS 

- Please submit your solution here by June 13. Early submissions have higher chances of being chosen to pilot. 

- All responses will be fully reviewed by P&G (target: July’25). Select startups to be notified as to whether the response has been accepted for further consideration within third quarter of 2025. 

- Select startups will be contacted by P&G to present additional details on company, solution as well as a demo.

For additional information about P&G

Please visit https://us.pg.com/innovation/

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