P&G is looking for new technologies and platforms that can help reshape how they plan, collaborate, and create value with our retail partners. We're looking for solutions across three strategic areas:
• Retail & Commerce: Technologies redefining how consumers discover and purchase products — including agentic commerce, social commerce, last-mile delivery, and the in-store experience.
• Integrated Media Ecosystem: Solutions at the intersection of retail media, shopper marketing, and AI-driven content — including shoppable formats, personalization at scale, and onsite-to-offsite experiences.
• Retailer-Manufacturer Collaboration & Ways of Working: Tools and platforms that modernize how CPGs and retailers plan and work together — including workflow automation, shared data infrastructure, AI-assisted planning, and agent-to-agent collaboration models.
Domains of interest include but are not limited to:
P&G OFFER
Where there is a good fit, P&G is looking to for potential collaborations, pilot and test solutions.
SUBMISSION PROCESS
- Please submit your solution here by April 17. Early submissions have higher chances of being chosen to pilot.
- All responses will be reviewed by P&G Team.
- Select startups will be contacted by a P&G team member to schedule a meeting to present additional details on your company and solution as well as a demo.
Please visit https://us.pg.com/innovation/
Disclaimer: MIT Startup Exchange can make introductions that ideally provide open ended discussions in order to share mutual interests and potentially create common ground that incite the parties to collaborate. MIT Startup Exchange introductions may eventually lead to mutual partnerships, but that is not in any way guaranteed by MIT, MIT Corporate Relations, MIT Industrial Liaison Program (ILP) or MIT Startup Exchange, which takes no responsibility for these outcomes and no formal part in such discussions following our introduction. MIT Startup Exchange and its activities and events are not for purposes of soliciting investment or offering securities.