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How can P&G enable consumers to do radically more with radically less water and energy use? How can we make invisible use of water & energy visible, right at the point of use? How might we particularly address the triangle of tension that exists between improving sanitization, reducing water & energy, whilst keeping the feeling of abundance of using water?. From incremental evolution to product innovation, easy-retrofit water-infrastructure changes (taps, faucets, showerheads, etc.) and water appliances that aim at both reducing (hot) water and re-using/purifying/enriching (hot) water, we want to partner!

Senior executives from TOTAL will be visiting MIT from Oct 8-10 for the purpose of exploring potential partnerships with MIT startups. The goal of October’s visit is to meet experts that can help to find the best way to enhance Data Management (DM) practices throughout TOTAL entities. Data must be managed effectively and valued to maximize its business impact. Attendees from TOTAL include Michel Lutz, Group Data Officer, and Gaile Lejay, Business analyst.

Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.