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For professionals new to sales, the process can seem like an alchemy of glad-handling and interpersonal magic. In this workshop we will discuss customer pain: the fundamental reasons why people and companies make it to “the close.” This workshop will focus on identifying the three fundamental personas in every organization that impact your ability to make a sale so that you can avoid wasted time talking to the wrong people and more quickly identify the people within an organization who can help you close deals faster. 

In this forum organized by Plastic Omnium with MIT, you’ll learn how generative artificial models are supporting the creation of new innovations and how emerging technologies can be adapted. You’ll also hear from experts on the impact of technology on mobility and how corporations, academia and startups can work together to tackle today’s challenges with the environment and energy transition while also offering people adapted and valuable means.

The 2025 MIT Japan Conference will explore future research trends at MIT, highlighting breakthroughs in key areas such as Soft Materials and Mechanics, Biomedical Innovation, and the impact of Generative AI (GAI) on the Work of the Future. Additional sessions will focus on Quantum and Silicon Photonics, Nanotechnology in materials and additive manufacturing, and the latest Machine Learning and AI tools for chemical discovery. Advances in semiconductor technology, hydrogen innovation, and electrochemistry, as well as thermofluidic interfaces, will also be featured.

Please visit the MIT ILP site for the full agenda.