Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
For professionals new to sales, the process can seem like an alchemy of glad-handling and interpersonal magic. In this workshop we will discuss customer pain: the fundamental reasons why people and companies make it to “the close.” This workshop will focus on identifying the three fundamental personas in every organization that impact your ability to make a sale so that you can avoid wasted time talking to the wrong people and more quickly identify the people within an organization who can help you close deals faster.
This session will discuss how to increase the speed of your sales by improving your qualification process. This workshop will help you deepen your understanding of the qualities that determine the likelihood of a prospect or potential partner to commit. We will talk about how to decide who is qualified to buy from you and how to quickly qualify prospective customers and partners. Tricky issues like budget and decision-making authority will be addressed.
Understanding and refining your marketing and sales funnels are an ongoing part of building a successful business. In many ways the job of an early stage start-up is to identify and structure a funnel that works. This session will be a practical workshop to help you better understand how sales funnels work. The emphasis will be on using funnels to build better sales processes and allocate your time more effectively.
The 2025 MIT Japan Conference will explore future research trends at MIT, highlighting breakthroughs in key areas such as Soft Materials and Mechanics, Biomedical Innovation, and the impact of Generative AI (GAI) on the Work of the Future. Additional sessions will focus on Quantum and Silicon Photonics, Nanotechnology in materials and additive manufacturing, and the latest Machine Learning and AI tools for chemical discovery. Advances in semiconductor technology, hydrogen innovation, and electrochemistry, as well as thermofluidic interfaces, will also be featured.
Please visit the MIT ILP site for the full agenda.