MIT Startup Exchange Lightning Talks Introduction
Activate Customer Data with Decision Intelligence Abhi Yadav, Co-Founder & CEO, iCustomer iCustomer: https://www.icustomer.ai/
GTM teams are overwhelmed by fragmented data across platforms, leading to ineffective targeting, false signals loop, wasted time, and frustrated buyers and sellers. This chaos results in high acquisition costs, bad retention and missed opportunities.
iCustomer's agentic AI platform unifies first-party and third-party customer data to deliver actionable intelligence. The system automates decision-making and orchestrates optimized GTM plays, enabling teams to execute with precision and efficiency.
Our Identity Resolution Engine creates immutable IDs mapped to hundreds of external data sources, while our Decision Intelligence Layer activates optimal GTM plays powered by AI Agents. The platform continuously optimizes CAC, LTV, and Ad ROI through machine learning and real-time market signals.
Join MIT Horizon for the 'Gesture-Based Human-Machine Interaction' webinar, presented by Faye Wu of Manus Robotics.
P&G LATAM is looking to better understand the emerging landscape of creators and influencers and identify new ways to collaborate to drive brand growth.