2023-Japan-TRAM Global

Startup Exchange Video | Duration: 5:45
January 27, 2023
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    RAMI ALMEIDA: Good afternoon. My name is Rami Almeida. I'm here in Japan joined by my colleague, Jinhua Zhao, who presented earlier. And we are highly motivated for this opportunity to present our enterprise solutions that will enable companies and individuals to take action to reduce their carbon footprint.

    We are tackling one of our society's greater challenges today in regards of the climate goals that we had set to achieve for 2030 and 2050 going forward. Currently since the Kyoto Protocol that was instated here in Japan in the year 1997, society has adopted nature based solutions as the main means to basically be able to become carbon neutral through the trading of what we call carbon offsets and carbon credits.

    Today we understand that this methodology is not accurate. And in the last couple of months, it has been highly questioned, which means that we need real solutions and alternatives to become much more accurate in this effort. There are also some technologies that are working on sequestration solutions, but these models are clearly not economically feasible, and it's going to take anywhere between 10 to 20 years to have this type of technologies available in a way that they can actually become an economic solution.

    What TRAM is doing today is focusing on behavior change solutions, which means that we have the opportunity to bring the individual, all of us people, 8 billion people in the world to become part of the carbon reduction economy and equation for the first time in history.

    Our solution and technology is based on bringing together blockchain and the use of sensors that we have and that we carry in our pocket on a 24/7 basis. So we're basically relying on sensor fusion and the use of blockchain to be able to determine with accuracy what our carbon footprint is at an individual level and a dynamic form and a consistent basis for the first time. We are offering a dashboard to companies that implement the TRAM platform for the first time.

    And through an application, employees from those companies are able to download the app, use our mode detection engine, they're able to track and share sustainable actions within their peers and within their communities, and they're able to earn TRAM tokens and incentives while they do so, creating value for themselves through their sustainable decisions for the first time. And they will be able to trade these tokens in different marketplaces.

    One of our first clients is the world's largest bread manufacturer, Bimbo Industries. They have presence in 27 countries and about 200,000 employees. We are starting implementation with them next month to be able to measure and monitor carbon footprints for their employees worldwide. At the same time, we are creating the first heat map, dynamic heat map for older territories. And this will allow them to determine in a dynamic form what the carbon footprint of their employees is at any given time in the world. And obviously this will help them towards reducing their own carbon emissions and bolster their reputation as a sustainable company with a real solution that they can use over time.

    We are very motivated to be in Japan, because Japan is today the world's fifth largest carbon emitter. And Japan has pledged to decide to increase their commitment to reduce carbon emissions by 20%, from 26% to 46% from their 2013 levels by 2030, which they expect to reduce dramatically. We seek an opportunity to partner with companies in Japan to adopt our solution as a tangible way to achieve some of these goals.

    We are seeking specifically to offer our enterprise solution for employees of Japanese companies that are willing to be able to track and monitor their carbon footprint for the first time. We heard in the morning from my colleague Jinhua that today currently if I ask someone in this auditorium if you know what your carbon footprint is, most likely none of us do. TRAM is going to allow us to be able to monitor and be able to understand what our carbon footprint is for the first time, starting with mobility.

    We are focused on two industries, which happen to be the second and third largest emitters of carbon footprint in Japan. And so we are seeking for these type of partnerships within industry, different forms of industry within Japan and also transportation.

    My name is Rami Almeida, and I'm joined here with my colleague Jinhua Zhao. We are going to be outside, and we will be very motivated to show you a demonstration of how our technology is operating today. Thank you.

  • Interactive transcript
    Share

    RAMI ALMEIDA: Good afternoon. My name is Rami Almeida. I'm here in Japan joined by my colleague, Jinhua Zhao, who presented earlier. And we are highly motivated for this opportunity to present our enterprise solutions that will enable companies and individuals to take action to reduce their carbon footprint.

    We are tackling one of our society's greater challenges today in regards of the climate goals that we had set to achieve for 2030 and 2050 going forward. Currently since the Kyoto Protocol that was instated here in Japan in the year 1997, society has adopted nature based solutions as the main means to basically be able to become carbon neutral through the trading of what we call carbon offsets and carbon credits.

    Today we understand that this methodology is not accurate. And in the last couple of months, it has been highly questioned, which means that we need real solutions and alternatives to become much more accurate in this effort. There are also some technologies that are working on sequestration solutions, but these models are clearly not economically feasible, and it's going to take anywhere between 10 to 20 years to have this type of technologies available in a way that they can actually become an economic solution.

    What TRAM is doing today is focusing on behavior change solutions, which means that we have the opportunity to bring the individual, all of us people, 8 billion people in the world to become part of the carbon reduction economy and equation for the first time in history.

    Our solution and technology is based on bringing together blockchain and the use of sensors that we have and that we carry in our pocket on a 24/7 basis. So we're basically relying on sensor fusion and the use of blockchain to be able to determine with accuracy what our carbon footprint is at an individual level and a dynamic form and a consistent basis for the first time. We are offering a dashboard to companies that implement the TRAM platform for the first time.

    And through an application, employees from those companies are able to download the app, use our mode detection engine, they're able to track and share sustainable actions within their peers and within their communities, and they're able to earn TRAM tokens and incentives while they do so, creating value for themselves through their sustainable decisions for the first time. And they will be able to trade these tokens in different marketplaces.

    One of our first clients is the world's largest bread manufacturer, Bimbo Industries. They have presence in 27 countries and about 200,000 employees. We are starting implementation with them next month to be able to measure and monitor carbon footprints for their employees worldwide. At the same time, we are creating the first heat map, dynamic heat map for older territories. And this will allow them to determine in a dynamic form what the carbon footprint of their employees is at any given time in the world. And obviously this will help them towards reducing their own carbon emissions and bolster their reputation as a sustainable company with a real solution that they can use over time.

    We are very motivated to be in Japan, because Japan is today the world's fifth largest carbon emitter. And Japan has pledged to decide to increase their commitment to reduce carbon emissions by 20%, from 26% to 46% from their 2013 levels by 2030, which they expect to reduce dramatically. We seek an opportunity to partner with companies in Japan to adopt our solution as a tangible way to achieve some of these goals.

    We are seeking specifically to offer our enterprise solution for employees of Japanese companies that are willing to be able to track and monitor their carbon footprint for the first time. We heard in the morning from my colleague Jinhua that today currently if I ask someone in this auditorium if you know what your carbon footprint is, most likely none of us do. TRAM is going to allow us to be able to monitor and be able to understand what our carbon footprint is for the first time, starting with mobility.

    We are focused on two industries, which happen to be the second and third largest emitters of carbon footprint in Japan. And so we are seeking for these type of partnerships within industry, different forms of industry within Japan and also transportation.

    My name is Rami Almeida, and I'm joined here with my colleague Jinhua Zhao. We are going to be outside, and we will be very motivated to show you a demonstration of how our technology is operating today. Thank you.

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