Business Background:
P&G aims to accelerate their innovation outcomes around sustainability that will improve life for generations to come. The company believes for products/experiences to be superior and better for the planet. P&G is seeking for an opportunity to expand their ambitions and out-of-the-box concepts to stretch our thinking to imagine what is possible tomorrow without today’s constraints.
Business Challenge / Needs Definition:
P&G is looking to bring together bright minds and instigators to help us imagine the home of the future vs. simply focusing on the here and now. How can P&G accelerate our sustainability thinking and envision the science, products and services of the future home that we could start inventing in the next 10-20 years?
We aspire to bring sustainable innovation ideas to P&G and enable new partnerships to fuel strategic and sustainable innovation spaces for consumers in and around their home, health, beauty and hygiene. We are focused on consumer facing opportunities and therefore areas such as the future of industrialization (i.e. sustainable manufacturing) is NOT in scope for this specific effort.
We are interested in forward thinkers, and the latest prototyping and solutions that will help address a combination of abundances and scarcities in our everyday at home living that may be part of our future world.
The Ask:
To submit a solution, please complete the P&G Innovation Brief Response Form. All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
Aug 10 – Sept. 14, 2022
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