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P&G is looking to understand the broad external ecosystem in the Future of Home space to assess potential new business opportunities and partnerships to accelerate innovation that is sustainable, smart, and delightful to consumers. We are looking for existing labs that are experimenting around the future of home or technology providers that have access to or could help us create a lab environment.

P&G aims to accelerate their innovation outcomes around sustainability that will improve life for generations to come.

Siam Cement Group (SCG) of Bangkok, Thailand is establishing a new business in home healthcare, and look for MIT-connected startups that wish to partner with them on new technologies or field prototypes in Southeast Asia.  Including areas such as: telemonitoring devices; tele-medicine, medical devices, home diagnostics, rapid diagnoses, sterilization of surfaces and air, etc. 

How can P&G enable consumers to do radically more with radically less water and energy use? How can we make invisible use of water & energy visible, right at the point of use? How might we particularly address the triangle of tension that exists between improving sanitization, reducing water & energy, whilst keeping the feeling of abundance of using water?. From incremental evolution to product innovation, easy-retrofit water-infrastructure changes (taps, faucets, showerheads, etc.) and water appliances that aim at both reducing (hot) water and re-using/purifying/enriching (hot) water, we want to partner!

P&G would like to partner or create a “living lab” to conduct real-time research and understand chores tensions, desires and overall drivers of habit changes across the household.