John Andrews, CEO, Celect
P&G is looking for solutions that can become ongoing sources of first party shopping data.
P&G wants to further develop their strategic framework for AI-Powered Brand Building to identify opportunities to step change the business. Areas of interest include consumer insights, campaign development, content creation & adaptation across touchpoints (messaging, image, video, animation etc.), Gen AI Brand Visibility and Agentic AI applications across the consumer journey. Deadline for applications is December 31, 2025.
Proctor & Gamble is exploring solutions to create a DTC-like checkout experience without the overhead cost associated with typical DTC’s (shipping, inventory, accounting) to improve the customer buying experience.
P&G is looking to drive agile in-market pilots in Europe with the goal of scaling successful services & solutions.
IOT Intelligence for Indoor People Movement and Wellbeing Honghao Deng CEO & Co-Founder , Butlr
Butlr is a pioneering technology company that leverages wireless, AI-powered thermal sensing to anonymously track human movement and occupancy in real time. Its platform provides businesses with valuable insights into space utilization, workplace optimization, energy efficiency, and preventive care without compromising privacy. Originally spun out of MIT, Butlr’s sensor technology is used across industries, including commercial real estate, retail, and senior care, to enhance operations, reduce costs, and improve user experiences. By enabling data-driven decision-making with seamless integration and scalable solutions, Butlr empowers organizations to create smarter, more efficient environments while prioritizing privacy and sustainability.