Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
Leading critical environment air quality management company looks for startups in two applications to address market needs resulting from COVID-19.
1. Airborne particulate matter counting and identification
2. New Air Disinfection and Monitoring Technology
The 2026 MIT Enterprise AI Forum will spotlight cutting‑edge Enterprise AI strategies, practical frameworks, and breakthrough applications across mission‑critical domains such as real-time digital twins, automated defect detection, and intelligent product lifecycle management.
P&G Ventures would like to explore enabling technologies for jobs-to-be-done in the Food Cycle Management space.
Proctor & Gamble is seeking an end-user self-serve MDM solution focused on 360 analytical use cases that is intuitive to use, enables near real time usability within reports, and is fully integrated into the P&G tech stack and BI tools.
Activate Customer Data with Decision Intelligence Abhi Yadav, Co-Founder & CEO, iCustomer iCustomer: https://www.icustomer.ai/
GTM teams are overwhelmed by fragmented data across platforms, leading to ineffective targeting, false signals loop, wasted time, and frustrated buyers and sellers. This chaos results in high acquisition costs, bad retention and missed opportunities.
iCustomer's agentic AI platform unifies first-party and third-party customer data to deliver actionable intelligence. The system automates decision-making and orchestrates optimized GTM plays, enabling teams to execute with precision and efficiency.
Our Identity Resolution Engine creates immutable IDs mapped to hundreds of external data sources, while our Decision Intelligence Layer activates optimal GTM plays powered by AI Agents. The platform continuously optimizes CAC, LTV, and Ad ROI through machine learning and real-time market signals.