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P&G Latin America has a common objective of driving an innovation mindset to solve the most important business challenges related to sustainability. This has been declared a priority for the company and its business units in LATAM which have already defined clear strategies and metrics and are looking for innovative solutions to support their vision and goals.
Procter & Gamble seeks to leverage GenAI technologies to transform the future of commerce by enhancing consumer experiences, improving selling operations, and optimizing retail execution.