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P&G is looking to identify the technologies and emerging models that will define how leading brands and retailers create value together. The goal is to move from reactive defense to proactive value creation, bringing forward-looking capabilities that strengthen their retail partnerships and drive mutual growth. P&G invites startups to submit applications by April 17!

Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.

Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.