Procter & Gamble is looking for new approaches and technologies that can help them to address their broad range of sustainability challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
AI-Powered Tool for Tracking Building Permits, Zoning Cases, and Development Activity John Devine Founder & CEO, Civic Atlas
Civic Atlas is a dynamic platform designed to enhance civic engagement and decision-making through data-driven insights. By integrating geospatial analytics, real-time data visualization, and AI-powered tools, Civic Atlas empowers governments, organizations, and communities to better understand urban development, infrastructure, and social dynamics. The platform enables users to track policy impacts, optimize resource allocation, and foster transparent, evidence-based governance. Whether used for city planning, environmental monitoring, or public services, Civic Atlas bridges the gap between complex data and actionable strategies, driving smarter, more sustainable communities. With its intuitive interface and powerful analytics, Civic Atlas transforms how we navigate civic challenges.
P&G is looking startups to partner and/or develop novel ways to map communities with common, relevant interests and then use technology to deliver targeted content/solutions.
Procter & Gamble is looking for new approaches and technologies that can help them to apply Generative AI to radically disrupt the efficiency and effectiveness of P&G brand building communication.
John Andrews, CEO, Celect
P&G Ventures would like to explore enabling technologies for jobs-to-be-done in the Food Cycle Management space.
The 2026 MIT AI Conference highlights MIT’s most influential work from the past year and the promising future it is shaping.
Emilio Frazzoli, MIT Professor of Aeronautics & Astronautics, nuTonomy CTO