P&G is seeking new advertising and engagement methods, new ways of working without cookies, and ways to create novel brand experiences.
MIT Startup Exchange is convening the workshop on May 18 at 11 AM ET to showcase top emerging MIT-connected startups from our accelerator program, STEX25.
How can P&G enable consumers to do radically more with radically less water and energy use? How can we make invisible use of water & energy visible, right at the point of use? How might we particularly address the triangle of tension that exists between improving sanitization, reducing water & energy, whilst keeping the feeling of abundance of using water?. From incremental evolution to product innovation, easy-retrofit water-infrastructure changes (taps, faucets, showerheads, etc.) and water appliances that aim at both reducing (hot) water and re-using/purifying/enriching (hot) water, we want to partner!
P&G Latin America has a common objective of driving an innovation mindset to solve the most important business challenges related to sustainability. This has been declared a priority for the company and its business units in LATAM which have already defined clear strategies and metrics and are looking for innovative solutions to support their vision and goals.
P&G is looking for new approaches and technologies that can help them to address key business challenges/opportunities.
Karl Koster, Executive Director, Office of Corporate Relations