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Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities for Pampers to explore solutions to re-invent Baby Care product discuvery and address social and experiential commerce. 

P&G and AS Watson are looking for startup partnerships to build new, personalized, effortless, and cost-effective ways to enhance the overall shopper experience Online + Offline through the Guided Selling Challenge and the Social Commerce Challenge. 

P&G aims to accelerate their innovation outcomes around sustainability that will improve life for generations to come.

P&G Ventures is looking for startup submissions on disruptive solutions in women's wellness. P&G is on a mission to help women (18+) optimize/enhance their health and wellness by (a) creating products that are designed specifically for women, (b) address gaps in her self-care and (c) offer meaningful difference in her life. We will start by addressing frequent, daily fatigue that negatively impacts her day, her capacity and ultimately her relationships. 

AltaStata, founded by MIT Lincoln Laboratory researchers, is offering a strategic partnership to MIT AI startups by providing a free self-service toolkit to our design partners.

Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.