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Proctor & Gamble is exploring solutions to create a DTC-like checkout experience without the overhead cost associated with typical DTC’s (shipping, inventory, accounting) to improve the customer buying experience. 

P&G Grooming is interested in exploring partners and strategies that can help them grow their first party data in a meaningful way and significantly increase the number of consumers in their database.

Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.