P&G is looking to identify the technologies and emerging models that will define how leading brands and retailers create value together. The goal is to move from reactive defense to proactive value creation, bringing forward-looking capabilities that strengthen their retail partnerships and drive mutual growth. P&G invites startups to submit applications by April 17!
Proctor & Gamble is exploring solutions to create a DTC-like checkout experience without the overhead cost associated with typical DTC’s (shipping, inventory, accounting) to improve the customer buying experience.