How can P&G enable consumers to do radically more with radically less water and energy use? How can we make invisible use of water & energy visible, right at the point of use? How might we particularly address the triangle of tension that exists between improving sanitization, reducing water & energy, whilst keeping the feeling of abundance of using water?. From incremental evolution to product innovation, easy-retrofit water-infrastructure changes (taps, faucets, showerheads, etc.) and water appliances that aim at both reducing (hot) water and re-using/purifying/enriching (hot) water, we want to partner!
Here at MIT, sustainability can mean many things. New materials for everything from electronics to infrastructure which are both functional and kind to the environment. “Green” government and corporate policies which regulate energy and greenhouse gas production. Innovative urban planning for a city of the future which is efficient, but also accessible and abundant. Whether stated in economic, environmental, social, or technological terms, sustainability is the capacity to endure – to consume, grow, and thrive – but not to be consumed and perish in the process. Join us for 2022 MIT Sustainability Conference: Technologies and Industry which explores how MIT and its community of researchers and corporate members are leading the way in sustainability research.
Procter & Gamble is looking for new approaches and technologies that can help them to address their broad range of sustainability challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
AI-Powered Tool for Tracking Building Permits, Zoning Cases, and Development Activity John Devine Founder & CEO, Civic Atlas
Civic Atlas is a dynamic platform designed to enhance civic engagement and decision-making through data-driven insights. By integrating geospatial analytics, real-time data visualization, and AI-powered tools, Civic Atlas empowers governments, organizations, and communities to better understand urban development, infrastructure, and social dynamics. The platform enables users to track policy impacts, optimize resource allocation, and foster transparent, evidence-based governance. Whether used for city planning, environmental monitoring, or public services, Civic Atlas bridges the gap between complex data and actionable strategies, driving smarter, more sustainable communities. With its intuitive interface and powerful analytics, Civic Atlas transforms how we navigate civic challenges.
P&G is looking startups to partner and/or develop novel ways to map communities with common, relevant interests and then use technology to deliver targeted content/solutions.
Procter & Gamble is looking for new approaches and technologies that can help them to apply Generative AI to radically disrupt the efficiency and effectiveness of P&G brand building communication.
P&G is seeking startups for innovative consumer experiences: 1) Making a Sustainable Lifestyle Effortless 2) AI Technologies for Digital Expert Advisors with conversational AI and hybrid human-ML, 3) Transformative Transactions including sourcing, manufacturing, distribution, and autonomous supply chain, 4) Automation of Daily In-Home Consumer Tasks, and 5) Enabling Breakthrough Growth for Omnichannel Brands.