Introduced by Marcus Dahllof, Program Director, MIT Startup Exchange
Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
Autonomous systems such as robots, drones, and autonomous vehicles are increasingly becoming a common element of human society. However, how to make autonomous systems more intelligent, more efficient, safer, and better aligned with human values remains to be a big challenge. The MIT Schwarzman College of Computing invests in new artificial intelligence, data science, and computer science research to advance the state of the art in autonomous systems. The 2023 MIT AI and Autonomy Conference will showcase the most recent developments in areas including networked robotics, human level perception, reinforcement learning, and computational cognitive science. Presented by the MIT Schwarzman College of Computing and the MIT Industrial Liaison Program, you will hear insights from MIT faculty, MIT Startup Exchange entrepreneurs, and industry executives from presentations, lightning talks, exhibitions, and a panel discussion.
Rei Goffer, Cofounder & Chief Strategy Officer, ClimaCell
P&G wants to further develop their strategic framework for AI-Powered Brand Building to identify opportunities to step change the business. Areas of interest include consumer insights, campaign development, content creation & adaptation across touchpoints (messaging, image, video, animation etc.), Gen AI Brand Visibility and Agentic AI applications across the consumer journey. Deadline for applications is December 31, 2025.
Looking for 10 startups to present their technology during Lightning Talks and participate at the Lunch Exhibit - April 5 @Boston Marriott Cambridge.