P&G is looking for startups to build new, cost-effective, data-based pipelines to reach the store owners and expand P&G exposure to them, and therefore P&G’s sales and assortment.
VEIR, a STEX25 startup, aims to meet that need with next-generation power transmission technology based on high temperature superconductor (HTS) lines, says co-founder and chief executive officer Adam Wallen.