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P&G is looking for solutions that can become ongoing sources of first party shopping data.

P&G and AS Watson are looking for startup partnerships to build new, personalized, effortless, and cost-effective ways to enhance the overall shopper experience Online + Offline through the Guided Selling Challenge and the Social Commerce Challenge. 

P&G is looking to partner with companies and emerging disruptors to address key shopper and retailer pain points in urban to deliver a breakthrough experience which disproportionately drives P&G brands.

P&G is looking for new approaches and technologies that can help them to address key business challenges/opportunities.

P&G is looking startups to partner and/or develop novel ways to map communities with common, relevant interests and then use technology to deliver targeted content/solutions. 

Procter & Gamble seeks to leverage GenAI technologies to transform the future of commerce by enhancing consumer experiences, improving selling operations, and optimizing retail execution.