P&G wants to further develop their strategic framework for AI-Powered Brand Building to identify opportunities to step change the business. Areas of interest include consumer insights, campaign development, content creation & adaptation across touchpoints (messaging, image, video, animation etc.), Gen AI Brand Visibility and Agentic AI applications across the consumer journey. Deadline for applications is December 31, 2025.
Proctor & Gamble would like to partner with startups that have technology to allow creative teams to upload Adobe InDesign/other creative output files into navigable web experience.
P&G LATAM is looking to better understand the emerging landscape of creators and influencers and identify new ways to collaborate to drive brand growth.
Imagining a World Without Ads. Reinventing Brand Building with P&G in Latin America.
P&G is looking startups to partner and/or develop novel ways to map communities with common, relevant interests and then use technology to deliver targeted content/solutions.
Procter & Gamble is looking for new approaches and technologies that can help them to apply Generative AI to radically disrupt the efficiency and effectiveness of P&G brand building communication.
P&G is looking for new technology-enabled solutions, services and business models that incentivize and drive lasting behavior change.
P&G is looking for startups to build new, cost-effective, data-based pipelines to reach the store owners and expand P&G exposure to them, and therefore P&G’s sales and assortment.
Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
How can P&G enable consumers to do radically more with radically less water and energy use? How can we make invisible use of water & energy visible, right at the point of use? How might we particularly address the triangle of tension that exists between improving sanitization, reducing water & energy, whilst keeping the feeling of abundance of using water?. From incremental evolution to product innovation, easy-retrofit water-infrastructure changes (taps, faucets, showerheads, etc.) and water appliances that aim at both reducing (hot) water and re-using/purifying/enriching (hot) water, we want to partner!