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Proctor & Gamble is exploring solutions to create a DTC-like checkout experience without the overhead cost associated with typical DTC’s (shipping, inventory, accounting) to improve the customer buying experience. 

P&G is looking to partner with companies and emerging disruptors to address key shopper and retailer pain points in urban to deliver a breakthrough experience which disproportionately drives P&G brands.

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P&G is looking for solutions that can become ongoing sources of first party shopping data.

P&G is looking for new approaches and technologies that can help them to address key business challenges/opportunities.