P&G is looking for startups to help delivering more useful/delightful consumer experiences via next-generation digital advisor ecosystem.
P&G would like to partner or create a “living lab” to conduct real-time research and understand chores tensions, desires and overall drivers of habit changes across the household.
P&G is looking for new approaches and technologies that can help them to address key business challenges/opportunities.
P&G is looking for solutions that can become ongoing sources of first party shopping data.
P&G is seeking new advertising and engagement methods, new ways of working without cookies, and ways to create novel brand experiences.
P&G is looking for solutions in material testing & visual analysis.
P&G is looking to partner with companies and emerging disruptors to address key shopper and retailer pain points in urban to deliver a breakthrough experience which disproportionately drives P&G brands.
P&G and AS Watson are looking for startup partnerships to build new, personalized, effortless, and cost-effective ways to enhance the overall shopper experience Online + Offline through the Guided Selling Challenge and the Social Commerce Challenge.
P&G is looking for new technology-enabled solutions, services and business models that incentivize and drive lasting behavior change.
Procter & Gamble is looking for new approaches and technologies that can help them to address their broad range of sustainability challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.