P&G wants to further develop their strategic framework for AI-Powered Brand Building to identify opportunities to step change the business. Areas of interest include consumer insights, campaign development, content creation & adaptation across touchpoints (messaging, image, video, animation etc.), Gen AI Brand Visibility and Agentic AI applications across the consumer journey. Deadline for applications is December 31, 2025.
P&G is looking for new approaches and technologies that can help them to address key business challenges/opportunities.
How can P&G enable consumers to do radically more with radically less water and energy use? How can we make invisible use of water & energy visible, right at the point of use? How might we particularly address the triangle of tension that exists between improving sanitization, reducing water & energy, whilst keeping the feeling of abundance of using water?. From incremental evolution to product innovation, easy-retrofit water-infrastructure changes (taps, faucets, showerheads, etc.) and water appliances that aim at both reducing (hot) water and re-using/purifying/enriching (hot) water, we want to partner!
P&G is seeking new communication methods, new ways of engaging consumers, and ways to create novel brand experiences.
P&G is seeking startups for innovative consumer experiences: 1) Making a Sustainable Lifestyle Effortless 2) AI Technologies for Digital Expert Advisors with conversational AI and hybrid human-ML, 3) Transformative Transactions including sourcing, manufacturing, distribution, and autonomous supply chain, 4) Automation of Daily In-Home Consumer Tasks, and 5) Enabling Breakthrough Growth for Omnichannel Brands.
Sertac Karaman, Cofounder, Optimus Ride
P&G is seeking new advertising and engagement methods, new ways of working without cookies, and ways to create novel brand experiences.
P&G is looking for startups to build new, cost-effective, data-based pipelines to reach the store owners and expand P&G exposure to them, and therefore P&G’s sales and assortment.