P&G is looking for partners and solutions that provide technologies which can increase the amount of information on its products and labels.
P&G is seeking startups for enabling AI tech: Transforming Consumer Insights Research with IoT, audio, and privacy-preserving video and Synthetic Image and Label Data.
P&G wants to further develop their strategic framework for AI-Powered Brand Building to identify opportunities to step change the business. Areas of interest include consumer insights, campaign development, content creation & adaptation across touchpoints (messaging, image, video, animation etc.), Gen AI Brand Visibility and Agentic AI applications across the consumer journey. Deadline for applications is December 31, 2025.
P&G would like to partner or create a “living lab” to conduct real-time research and understand chores tensions, desires and overall drivers of habit changes across the household.
P&G is looking for startups to help delivering more useful/delightful consumer experiences via next-generation digital advisor ecosystem.
P&G is looking for new approaches and technologies that can help them to address key business challenges/opportunities.
P&G is looking for solutions that can become ongoing sources of first party shopping data.
P&G is seeking new advertising and engagement methods, new ways of working without cookies, and ways to create novel brand experiences.