P&G and AS Watson are looking for startup partnerships to build new, personalized, effortless, and cost-effective ways to enhance the overall shopper experience Online + Offline through the Guided Selling Challenge and the Social Commerce Challenge.
P&G wants to further develop their strategic framework for AI-Powered Brand Building to identify opportunities to step change the business. Areas of interest include consumer insights, campaign development, content creation & adaptation across touchpoints (messaging, image, video, animation etc.), Gen AI Brand Visibility and Agentic AI applications across the consumer journey. Deadline for applications is December 31, 2025.
P&G is looking for startups to help delivering more useful/delightful consumer experiences via next-generation digital advisor ecosystem.
P&G is looking to understand the broad external ecosystem in the Future of Home space to assess potential new business opportunities and partnerships to accelerate innovation that is sustainable, smart, and delightful to consumers. We are looking for existing labs that are experimenting around the future of home or technology providers that have access to or could help us create a lab environment.
P&G is seeking startups for innovative consumer experiences: 1) Making a Sustainable Lifestyle Effortless 2) AI Technologies for Digital Expert Advisors with conversational AI and hybrid human-ML, 3) Transformative Transactions including sourcing, manufacturing, distribution, and autonomous supply chain, 4) Automation of Daily In-Home Consumer Tasks, and 5) Enabling Breakthrough Growth for Omnichannel Brands.