P&G is seeking new advertising and engagement methods, new ways of working without cookies, and ways to create novel brand experiences.
Procter & Gamble is looking for new approaches and technologies that can help them to address their broad range of sustainability challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
P&G is looking to understand the broad external ecosystem in the Future of Home space to assess potential new business opportunities and partnerships to accelerate innovation that is sustainable, smart, and delightful to consumers. We are looking for existing labs that are experimenting around the future of home or technology providers that have access to or could help us create a lab environment.
P&G is looking for new technology-enabled solutions, services and business models that incentivize and drive lasting behavior change.
P&G would like to partner or create a “living lab” to conduct real-time research and understand chores tensions, desires and overall drivers of habit changes across the household.
P&G Latin America has a common objective of driving an innovation mindset to solve the most important business challenges related to sustainability. This has been declared a priority for the company and its business units in LATAM which have already defined clear strategies and metrics and are looking for innovative solutions to support their vision and goals.
Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities for Pampers to explore solutions to re-invent Baby Care product discuvery and address social and experiential commerce.
Proctor & Gamble is exploring solutions to create a DTC-like checkout experience without the overhead cost associated with typical DTC’s (shipping, inventory, accounting) to improve the customer buying experience.
P&G and AS Watson are looking for startup partnerships to build new, personalized, effortless, and cost-effective ways to enhance the overall shopper experience Online + Offline through the Guided Selling Challenge and the Social Commerce Challenge.
P&G aims to accelerate their innovation outcomes around sustainability that will improve life for generations to come.